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VP – Performance Marketing
Posted on 1/4/2023
INACTIVE
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Marketing
Mergers & Acquisitions (M&A)
Requirements
  • Excited to make a big impact at one of Forbes Top Startup Employers 2022
  • Passionate about solving problems in a huge market ($2T market size)
  • Energized by marketing a product that has traction (30X revenue growth in 3 years)
  • Looking for an opportunity to work closely with serial entrepreneurs and leaders who have scaled companies like Amazon, Facebook, Alibaba, Robinhood, SoFi, Microsoft, etc
  • 10 years of performance marketing experience within a competitive D2C environment (Experience weathering a startup strongly preferred)
  • Experience directly overseeing paid digital channels including Facebook and Google and maximizing ROAS/LTV
  • Track record of building and scaling high-performing teams
  • You have experience running analytically-rigorous experiments and making data-driven decisions
  • You are intellectually curious
  • You are a highly rigorous and stay close to the details
  • You are a demanding leader and set aggressive goals
  • You can handle big responsibilities with limited resources
Responsibilities
  • Build and scale paid marketing across all existing platforms including Facebook, TikTok, Google UAC, SEM, Affiliates, Display/Programmatic and TV
  • Launch experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on the digital marketing strategy
  • Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining CAC
  • Work closely with analytics and data science teams to monitor detailed campaign data against KPIs
  • Manage the in-house creative team to rapidly and cost-effectively deliver highly effective static and video ads
  • Forecast and plan financial outcomes for annual budget goals and execute against said goals
  • Partner with product, business development and customer support teams, dive deep into customer insights to improve conversions across the funnel
  • Build and grow existing teams while fostering a data-driven, highly accountable and growth-focused culture
  • Collaborate with organic content and media relations teams to leverage all channels
Jerry

201-500 employees

App to compare and buy car insurance
Company Overview
Jerry's mission is to save you time and money on car expenses.
Benefits
  • 401K / Retirement Plan
  • Performance Bonus
  • Dental Insurance
  • Health & Wellness Package
  • Paid Time Off
Company Core Values
  • Customer Focus: We exist to make customers happy by saving them time and money.
  • Passion for Excellence: We want to be proud of working on this team and proud of the experience we deliver to our customers.
  • Ownership: We care because we feel personally invested and sense of personal responsibility.
  • Sense of Urgency: We have big ambitions and we value people who operate with a sense of urgency so we can achieve those ambitions.
  • Transparency: We believe that transparency builds trust and trust helps us work faster and more effectively together.