Full-Time

Director – Americas Revenue Marketing

Matterport

Matterport

501-1,000 employees

Transforms buildings into accessible digital data

Data & Analytics
Real Estate

$168000 - $210000

Bonus, Equity, RSUs

Senior, Expert

United States

Required Skills
Sales
Lead Generation
Marketing
Data Analysis
Requirements
  • 10+ years' experience managing regional demand generation
  • Experience working cross functionally to achieve objectives
  • Experience having pipeline building responsibility
  • Experience holding/managing large regional budgets
  • Experience building new event programs, documentation, and enablement of teams at scale
  • Experience driving increased demand and conversions for field marketing programs
  • Ability to direct and recommend cost-effective creative solutions
  • Excellent written and oral communication skills
  • Background in data management/analytics and metrics and reporting out to key partners
  • Experience using CRM (SFDC), data visualization tools, and marketing automation systems (Marketo)
  • Travel for events will be required (when appropriate)
Responsibilities
  • Develop the Americas regional awareness, demand generation, field marketing, and channel marketing programs to exceed results against various targets
  • Lead a cross-functional team in planning, marketing, and executing local demand generation programs at scale
  • Develop strong partnerships with key sales and marketing stakeholders and excel at creating new, out-of-the-box ideas to drive business growth
  • Define marketing strategy for Americas regional based on demand generation goals and execute in partnership with XFN teams in campaigns, performance marketing, and demand generation
  • Partner closely with Americas sales leaders to ensure aligned annual and quarterly go-to-market plans tied to regional revenue targets and be able to nimbly adjust as market, business, competitive, and company priorities shift
  • Focus on acquiring new logos as well as expanding in existing accounts
  • Meet or exceed defined targets for live and virtual field events, lead generation (content syndication, Appt setting, Paid media) and third party sponsorships to increase engagement, increase conversion rates, generate leads and pipeline
  • Development of scalable and efficient high-impact vertical and regional marketing programs, processes, and sales enablement standards
  • Collaborate with ABM team to optimize strategy for Americas region while working with SDR/AE teams to accelerate pipeline
  • Seamless flow of leads from activities into marketing automation systems and to sales/SDR team members to maximize pipeline generation and conversion
  • Collaborate with our solution and product teams to plan well ahead of launches to stimulate early demand
  • Analyze and draw actionable insights from marketing program and campaign data to tell a credible marketing pipeline and closed/won revenue booking narrative with Matterport leadership, particularly Americas sales
  • Best practices shared with global counterparts and the rest of the Marketing organization
  • Create alignment and feedback loops with Americas sales, corporate marketing, operations, and other key internal stakeholders, including regular check-ins, MBRs, and QBRs
  • Hire and facilitate growth and development of team members through coaching and mentorship

Company Stage

N/A

Total Funding

$699M

Headquarters

Sunnyvale, California

Founded

2011

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-9%

2 year growth

-12%

Benefits

Comprehensive health plans

Flexible time off

Summer Fridays

401k

Stock options

Continuing education & commuter benefits

INACTIVE