Full-Time

Media Supervisor

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

Chicago, IL, USA

Willingness to travel as needed.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • A four-year college education and five to seven years of media planning and/or buying experience (with at least three years of online experience), and familiarity with Atlas and comparable ad serving technology
  • An impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear understanding of the media planning and buying process
  • Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
  • A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
Responsibilities
  • Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals
  • Playing a key role in ideation, budgeting, scheduling of plans in response to client briefs
  • Closely supervising the implementation and execution of the media plan, which includes establishing benchmarks and evaluating success of campaigns
  • Gathering research and analyzing competitive data to stay on top of the category and media trends
  • Promoting a culture of shared learning and increasing visibility of media expertise within the agency
  • Overseeing performance evaluations to optimize resources and talent development

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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