Full-Time
Posted on 8/4/2025
Ad-free sports app offering live scores
No salary listed
Christchurch, UK
Hybrid
The role will be hybrid, with days in the office each week.
Sporty Group runs Sporty.com, a free, ad-free sports app that provides top sports news, live football scores, football live streaming, sports odds, and interactive chats. The platform works by delivering real-time updates and content to users who can follow, like, share, and watch sports content within the app, with many social features including chats with football legends and influencers. Unlike many competitors, it does not show ads and focuses on building a large, engaged community through partnerships and sponsorships with sports organizations and brands. The goal is to attract a large user base by offering free access and then monetize through partnerships, sponsorships, and future premium features.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Campbell, California
Founded
2013
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Quarterly Bonus
Flexible Work Hours
Paid Vacation
Annual Company Retreat
SportyTV acquires pay-TV World Cup rights in South Africa. Published: 11:30, 13 Apr 2026 Updated: 23:33, 13 Apr 2026 SportyTV will offer extensive coverage, including pre- and post-match analysis from its Cape Town and Madrid studios. SportyTV, a prominent African sports media platform, has successfully secured pay-TV rights to the international soccer's grand event - the 2026 FIFA World Cup in South Africa. This significant deal will enable SportyTV to broadcast all 104 matches from this year's tournament. The tournament is set to take place across Mexico, the US, and Canada from June 11 to July 19. It will be hosted by 16 cities across these countries. All matches will be accessible on SportyTV's OTT platform and mobile app for fans' convenience. In addition to live match action, SportyTV promises comprehensive coverage with pre- and post-match analysis from its studios located in Cape Town and Madrid. The platform aims at offering a "fully integrated 360-degree content strategy," which includes always-on digital output, social-first storytelling, and real-time fan engagement. Elías Gallego, Sporty Group vice president of business development, said: "We are building an ecosystem where content, technology, and engagement converge to deliver something entirely new to fans. The FIFA World Cup 2026 is the perfect stage to showcase that vision." Free-to-air rights held by SABC. While SportyTV holds the pay-TV rights for this year's World Cup in South Africa, free-to-air rights are held by public-service broadcaster SABC. This was made possible after SABC struck a sub-license deal with soccer rightsholder New World TV last December. SABC currently broadcasts all men's and women's national team matches under a contract that runs through till 2028. SportyTV made its debut in South Africa last year when it acquired rights to the revamped FIFA Club World Cup international club competition. Since then it has expanded its operations into several major African countries such as Nigeria, Ghana, and Kenya. Bafana Bafana returns to the field. The upcoming World Cup holds special significance for South African fans as their men's national team - known as Bafana Bafana - returns after missing out on the 2014, 2018, and 2022 editions. This will be their first appearance since hosting the major tournament in 2010. Bafana Bafana is set to feature in the opening World Cup match against Mexico at Estadio Azteca in Mexico City on June 11. The anticipation and excitement among fans are palpable as they eagerly await this historic moment. SportyTV's acquisition of pay-TV rights for the World Cup marks a significant milestone for sports broadcasting in Africa. It promises an immersive viewing experience for soccer fans across South Africa and other African countries where it operates. Follow Sporticos on Google News
Streaming platform bags rights for Fifa World Cup in South Africa. SportyTV said on Monday that it has acquired pay rights to broadcast all 104 matches of the 2026 Fifa World Cup. SportyTV, an African-focused streaming platform, said on Monday that it has acquired pay-television rights to show all 104 matches of the 2026 Fifa World Cup in South Africa. The deal, which SportyTV said was struck directly with Fifa, marks a significant escalation for the platform in a market where MultiChoice Group's SuperSport has held the Fifa World Cup pay-TV rights. It is also a notable shift for SportyTV itself, which entered the South African market last year as a free-to-air proposition. Matches will be distributed through SportyTV's over-the-top platform, its mobile apps on iOS and Android, and connected TV ecosystems. The company said it would produce pre- and post-match coverage from studios in Cape Town and Madrid, and deploy crews to the US, Canada and Mexico to follow the Bafana Bafana campaign. Pricing for the pay-TV package has not been disclosed. SportyTV made its South African debut last June with free-to-air coverage of 26 matches of the Fifa Club World Cup, distributed through e.tv's Openview platform on channel 125 and the eVOD streaming service. The 2026 World Cup agreement, by contrast, is described by the company as a direct rights acquisition from Fifa and is pay-only - a material shift in SportyTV's commercial model for the local market. Privately held. "We are building an ecosystem where content, technology and engagement converge to deliver something entirely new to fans," said Elías Gallego, vice president of business development, marketing and media at parent company Sporty Group, in a statement. SportyTV is wholly owned by Sporty Group, a privately held sports media and technology company founded in 2013 by Sudeep Dalamal Ramnani, a UAE-based entrepreneur and London School of Economics graduate. The group's largest and best-known business is SportyBet, an African online sports betting operator active in Nigeria, Ghana, Kenya, Tanzania, Zambia and South Africa. Ramnani, who also founded Nigerian fintech PalmPay and sits behind UAE-based investment vehicle 885 Capital, founded Sporty Group while based in Lagos in 2013 and initially self-funded the business. The group is privately held and does not publicly disclose its investors. SportyTV launched as a free-to-air channel in Nigeria in October 2022, expanded to Ghana shortly afterwards, and entered Kenya and South Africa in 2025. Its rights portfolio has grown rapidly over the past 18 months to include La Liga, Serie A, Bundesliga, the EFL Championship and Euro 2024 across various sub-Saharan African markets, as well as a multi-year deal with the Professional Fighters League for PFL Africa. The company has also signed a shirt sponsorship deal with La Liga club CD Leganés. The group has increasingly used SportyTV as a marketing and engagement channel for SportyBet, with live betting integrated into the viewing experience on its digital platforms. For South African viewers, the 2026 World Cup is likely to be split across multiple platforms. SportyTV has yet to confirm how its pay-TV service will be distributed in South Africa, what the subscription price will be or whether the rights are held exclusively. The announcement does not specify which platforms SportyTV's app is available on (other than Android, iOS and "all major television ecosystems"). A streaming-only distribution model would require viewers to have a smart TV or streaming device and a robust broadband connection - a meaningful constraint in a market where fixed broadband penetration remains limited. TechCentral has reached out to SportyTV for further comment on the deal. A response was not immediately forthcoming. - (C) 2026 NewsCentral Media
LALIGA shifts focus to African MVP Award. Mar 25, 2026 - 03:38 pm By Matthew Petersen LALIGA Sporty MVP Nominees. Photo: Supplied LALIGA have revealed the nominees for their annual SPORTY LALIGA MVP Award, celebrating the best African talent the league has to offer. LALIGA have unveiled the 20 nominees who will compete for the 2025/26 LALIGA MVP Award. This is the fifth edition of the awards, and serves to recognise the African stars who grace the league. Morocco goalkeeper Yassine Bounou was the inaugural winner in 2021/22, before Nigeria's Samuel Chukuwueze won with Villarreal in 2022/23. Athletic Club's Inaki Williams has won the last two editions, and will have a chance to add to it after being nominated this season. LALIGA have partnered with SPORTY, an African sports entertainment brand, and this is a partnership that reflects the joint commitment to strengthening and connecting Spanish and African football. LALIGA Africa's Managing Director, Tresor Penku, revealed that the award serves to acknowledge Africa's best talents, while also giving fans a platform to reward the players for their accolades. Nominees for the 2025/26 SPORTY LALIGA MVP * Iñaki Williams - Athletic Club (Ghana) * Ilaix Moriba - RC Celta (Guinea) * Grady Diangana - Elche CF (DR Congo) * Charles Pickel - RCD Espanyol (DR Congo) * Djené Dakonam - Getafe CF (Togo) * Karl Etta Eyong - Levante UD (Cameroon) * Omar Mascarell - RCD Mallorca (Equatorial Guinea) * Enzo Boyomo - CA Osasuna (Cameroon) * Pathé Ciss - Rayo Vallecano (Senegal) * Nobel Mendy - Rayo Vallecano (Senegal) * Rahim Alhassane - Real Oviedo (Niger) * Eric Bailly - Real Oviedo (Ivory Coast) * David Carmo - Real Oviedo (Angola) * Kwasi Sibo - Real Oviedo (Ghana) * Akor Adams - Sevilla FC (Nigeria) * Chidera Ejuke - Sevilla FC (Nigeria) * Mouctar Diakhaby - Valencia CF (Guinea) * Pape Gueye - Villarreal CF (Senegal) * Thomas Partey - Villarreal CF (Ghana) * Nicolas Pépé - Villarreal CF (Ivory Coast) Voting for the award opened on 20 March 2026 and will run until 10 May 2026, and the winner will be decided between fan votes and a panel of exeprts including football journalists and stakeholders. The winner will be announced on Saturday, 23 May in Lagos, Nigeria. Early voting trends are already starting to take shape, with a few clear frontrunners emerging: 1. Pape Gueye (Villarreal CF) - 24.1% 2. Nicolas Pépé (Villarreal CF) - 20.4% 3. Akor Adams (Sevilla FC) - 14.8% 4. Iñaki Williams (Athletic Club) - 13% 5. Djené Dakonam (Getafe CF) - 11.1%
SportyTV joins forces with CD Leganés to strengthen African ties with European football.
Sporty Group is excited to announce the launch of SportyFM, Ghana's inaugural radio station devoted entirely to sports.