Full-Time

Senior Marketing Manager

B2B, @Hybrid, Bellevue

Posted on 8/15/2024

OfferUp

OfferUp

201-500 employees

Mobile marketplace for local buying and selling

Consumer Software
Consumer Goods

Compensation Overview

$125k - $150kAnnually

+ Equity

Senior

Bellevue, WA, USA

Hybrid position based in Bellevue.

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Segment
Salesforce
Marketing
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • Minimum of 5-7 years of experience in B2B marketing, with a focus on demand generation, content marketing, email marketing, and cross-team collaboration.
  • Proven track record of developing and executing successful demand generation and content marketing strategies.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and marketing automation platforms.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Experience with Salesforce, Pardot, and Google Analytics is a plus.
Responsibilities
  • Develop and execute comprehensive demand generation strategies to drive lead acquisition and conversion.
  • Design and manage multi-channel campaigns, including PPC, social media advertising, and display advertising.
  • Monitor and optimize campaigns to improve performance, ensuring alignment with sales goals and ROI targets.
  • Create and manage a robust content marketing strategy that aligns with the company’s business objectives and audience needs.
  • Oversee the production of high-quality content, including blog posts, whitepapers, case studies, infographics, and videos.
  • Collaborate with internal teams and external partners to ensure content is engaging, relevant, and optimized for SEO.
  • Develop and implement targeted email marketing campaigns to nurture leads and drive customer engagement.
  • Segment email lists based on various criteria to deliver personalized and relevant content to different audience segments.
  • Track and analyze email campaign performance, making data-driven adjustments to improve open rates, click-through rates, and conversions.
  • Work closely with sales, product, and customer success teams to ensure alignment and support of overall business goals.
  • Facilitate communication and collaboration between marketing and other departments to drive cohesive strategies and initiatives.
  • Lead cross-functional projects to improve customer experience and maximize marketing impact.
  • Analyze market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
  • Manage marketing budgets, ensuring effective allocation of resources to maximize impact and efficiency.

OfferUp operates a mobile marketplace that connects local buyers and sellers, allowing them to trade a variety of items such as furniture, electronics, and cars. The platform is user-friendly, enabling users to browse listings, check seller profiles, view ratings and transaction histories, and communicate securely to negotiate prices and arrange meetups. Unlike many competitors, OfferUp focuses on peer-to-peer transactions, eliminating intermediaries and fostering direct interactions between individuals. The company generates revenue through advertising, premium listings, and transaction fees, providing sellers with options to enhance their visibility. OfferUp's goal is to create a marketplace that adds value, connects people, and empowers communities, while promoting a strong, neighborly culture among its users.

Company Stage

Late Stage VC

Total Funding

$370.2M

Headquarters

Bellevue, Washington

Founded

2011

Growth & Insights
Headcount

6 month growth

3%

1 year growth

2%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recommerce market growth aligns with OfferUp's business model.
  • COVID-19 accelerates digital commerce, benefiting OfferUp's online marketplace.
  • $120 million funding round boosts OfferUp's expansion and platform enhancement.

What critics are saying

  • Integration challenges with letgo may lead to technical issues.
  • 22% headcount reduction could impact innovation and service levels.
  • Changes in U.S. tax policy may burden online sellers on OfferUp.

What makes OfferUp unique

  • OfferUp integrates with letgo, expanding its user base and transaction volume.
  • The platform offers secure transactions with user profiles, ratings, and badges.
  • OfferUp's mobile-first approach simplifies local buying and selling for users.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

INACTIVE