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Full-Time

Senior Marketing Manager

B2B, @Hybrid, Bellevue

Confirmed live in the last 24 hours

OfferUp

OfferUp

201-500 employees

Mobile marketplace for local buying and selling

Consumer Software
Consumer Goods

Compensation Overview

$125k - $150kAnnually

+ Equity

Senior

Bellevue, WA, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Segment
Salesforce
Marketing
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • Minimum of 5-7 years of experience in B2B marketing, with a focus on demand generation, content marketing, email marketing, and cross-team collaboration.
  • Proven track record of developing and executing successful demand generation and content marketing strategies.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and marketing automation platforms.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Experience with Salesforce, Pardot, and Google Analytics is a plus.
Responsibilities
  • Develop and execute comprehensive demand generation strategies to drive lead acquisition and conversion.
  • Design and manage multi-channel campaigns, including PPC, social media advertising, and display advertising.
  • Monitor and optimize campaigns to improve performance, ensuring alignment with sales goals and ROI targets.
  • Create and manage a robust content marketing strategy that aligns with the company’s business objectives and audience needs.
  • Oversee the production of high-quality content, including blog posts, whitepapers, case studies, infographics, and videos.
  • Collaborate with internal teams and external partners to ensure content is engaging, relevant, and optimized for SEO.
  • Develop and implement targeted email marketing campaigns to nurture leads and drive customer engagement.
  • Segment email lists based on various criteria to deliver personalized and relevant content to different audience segments.
  • Track and analyze email campaign performance, making data-driven adjustments to improve open rates, click-through rates, and conversions.
  • Work closely with sales, product, and customer success teams to ensure alignment and support of overall business goals.
  • Facilitate communication and collaboration between marketing and other departments to drive cohesive strategies and initiatives.
  • Lead cross-functional projects to improve customer experience and maximize marketing impact.
  • Analyze market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
  • Manage marketing budgets, ensuring effective allocation of resources to maximize impact and efficiency.

OfferUp operates a mobile marketplace that connects local buyers and sellers, allowing them to trade a variety of items such as furniture, electronics, and cars. The platform is user-friendly, enabling users to browse listings, check seller profiles, view ratings and transaction histories, and securely communicate to negotiate prices and arrange meetups. Unlike many competitors, OfferUp focuses on peer-to-peer transactions, eliminating intermediaries and fostering direct interactions between individuals. The company generates revenue through advertising, premium listings, and transaction fees, providing sellers with options to enhance their visibility. OfferUp's goal is to create a marketplace that adds value, connects people, and empowers communities, while promoting a strong culture among its team.

Company Stage

Series F

Total Funding

$916M

Headquarters

Bellevue, Washington

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

4%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $120M funding round and acquisition of letgo position OfferUp for significant growth and market dominance.
  • OfferUp's strong community focus and work-life balance initiatives create a positive and supportive work environment.
  • The growing trend of reCommerce, accelerated by COVID-19, presents a lucrative opportunity for OfferUp to expand its market share.

What critics are saying

  • Changes in tax policy could impose additional burdens on OfferUp's sellers, potentially reducing platform activity.
  • The integration of letgo may present challenges in merging user bases and technologies, risking user dissatisfaction.

What makes OfferUp unique

  • OfferUp's integration with letgo consolidates two major local marketplaces, enhancing its user base and market reach.
  • The platform's focus on local, peer-to-peer transactions differentiates it from broader e-commerce giants like eBay and Amazon.
  • OfferUp's user-friendly mobile app with features like secure messaging, ratings, and transaction history provides a seamless and trustworthy user experience.