Full-Time

Vice President – B2C Campaigns Lead

Posted on 12/13/2024

BlackRock

BlackRock

Data & Analytics
Fintech
Financial Services

Senior, Expert

Company Historically Provides H1B Sponsorship

London, UK

Employees are required to work at least 4 days in the office per week, with 1 day of flexibility to work from home.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Social Media
Marketing
Data Analysis
Requirements
  • ~7+ years of marketing experience, preferably in financial services or another regulated industry, though candidates with relevant campaign experience from other sectors are also encouraged to apply.
  • Exceptional project management skills, with a proven ability to manage multiple campaigns across various marketing channels while working effectively in a matrix organization.
  • Strong relationship-building skills, with the ability to foster and maintain collaborative partnerships with internal teams, external agencies, and local market managers.
  • Excellent communication and presentation abilities, with a thorough understanding of content compliance, working in close coordination with legal and compliance teams.
  • Knowledge of financial markets, ETFs, and investment products is a plus, offering an advantage in developing industry-specific content.
  • While German language skills and cultural awareness are not mandatory, they are highly beneficial for success in this role.
Responsibilities
  • Lead the development and execution of a multi-channel paid media marketing campaign for the iShares brand in Germany, with investment education initiatives across the broader EMEA region.
  • Manage a small, agile team responsible for executing campaigns, ensuring effective collaboration across functions in a fast-paced, dynamic environment.
  • Manage the development compelling advertising and educational content, spanning social media (Instagram, TikTok), video platforms (YouTube, programmatic), paid search, native advertising, and more.
  • Ensure content is optimised for diverse marketing channels, focusing on strong copywriting, design integrity, and alignment with iShares’ brand identity.
  • Champion iShares' brand design principles, ensuring consistent visuals, tone of voice, and brand messaging across all content.
  • Oversee relationships with key advertising and social media agencies (e.g., Pulse, Mother), ensuring high-quality campaign execution.
  • Work closely with the BlackRock media team and agency partners (Mindshare) to develop data-driven media plans, ensuring alignment with campaign objectives.
  • Partner with local marketing managers, especially in Germany, to adapt and scale campaign assets, ensuring local market relevance while meeting regional placement needs.
  • Use data and analytics to measure campaign performance, making informed decisions to optimise strategies for maximum ROI and brand impact.
  • Effectively communicate campaign strategies, progress, and results to a wide range of internal and external stakeholders.

Company Stage

IPO

Total Funding

$72.8B

Headquarters

New York City, New York

Founded

1988

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Simplify's Take

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