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Full-Time

Director of Marketing Insights and Go-To-Market

Hybrid

Confirmed live in the last 24 hours

Zappos

Zappos

1,001-5,000 employees

Online retailer for shoes and fashion

Consumer Goods

Compensation Overview

$203k - $235.5kAnnually

Senior, Expert

No H1B Sponsorship

Las Vegas, NV, USA + 1 more

More locations: New York, NY, USA

Candidates must be physically located in Las Vegas, NV; New York, NY; or Seattle, WA.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science or a related field.
  • 10+ years of experience conducting and leading qualitative and quantitative consumer research projects.
  • 6+ years of management experience leading a strategy, planning, creative, or consumer insights team.
  • Experience developing and integrating primary research into actionable Marketing insights.
  • Exceptional problem-solving and analytical skills.
  • Self starter with strong entrepreneurial mindset and ability to work autonomously in an ambiguous environment is a must.
  • Ability to frame new, ambiguous, and complex issues and generate insights through rigorous qualitative and quantitative analysis.
  • Results-oriented with the ability to balance numerous tasks and utilize all available resources with a high sense of urgency and self-motivation.
  • Ability to effectively work cross-functionally at all levels of the organization, managing and prioritizing multiple tasks under tight deadlines.
  • Excellent oral and written communication skills, coupled with the capacity to influence stakeholders across all organizational levels.
  • Ability to travel at least 20% of the year.
Responsibilities
  • Manage and mentor functional leaders to become experts on consumer desires and behaviors relevant to their areas of focus, distilling ideas into actionable insights.
  • Provide regular feedback, coaching, and mentorship to team members. Identify opportunities to expand roles through training and challenging initiatives, enhancing skill sets and exposure.
  • Develop and communicate a clear functional vision and strategy, aligning with leadership on key priorities and roadmaps.
  • See the big picture, connecting the dots between the customer, the brand, the business and media partners to create journeys that resonate.
  • Collaborate with Zappos leadership and supporting departments to build and evolve enterprise programs including, but not limited to, brand plans and consumer segmentation.
  • Own customer research and insight development.
  • Oversee all primary research and collaborate with agency partners to unify a comprehensive understanding of their decision journey, from top-to-bottom funnel.
  • Collaborate cross-functionally to identify and prioritize the company's consumer research needs, developing the function's objectives and roadmap.
  • Drive research that informs key marketing deliverables, including brand positioning, brand planning, segmentation, marketing campaigns, content production, channel planning, customer lifecycle engagement, and site experience to enhance customer connections and drive sales.
  • Leverage insights from content and channel performance to refine consumer knowledge and priorities.
  • Set strategic direction for and manage, coach and mentor a cohesive, collaborative, high performing team of marketing professionals.
  • Lead development and share-out of marketing reporting and analytics.
  • Responsible for the centralization of marketing measurement and reporting to track performance, align data sets, and provide insights that guide decision-making.
  • Drive decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.
  • Lead marketing project tracking, automation, and execution.
  • Lead a team of managers responsible for fueling content production, content management, channel executions, and campaign recaps.
  • Drive an automation agenda for all manual marketing activities, and continuously audit marketing team tools, processes, and plans for efficiency.
  • Lead the process and format of seasonal planning, and the content brief.
  • Build a roadmap to seasonal integrated campaign launches, sourcing inputs at key milestones from across the organization including: Merchandising, Customer Insights, Finance, and Marketing Channel leads.
  • Drive and optimize a repeatable process that allows teams to plan for key inputs and deliver a consistent experiences across touch-points that our customers can count on.
  • Work closely with organizational leadership to drive business objectives through the GTM process, ensuring we maintain our exciting culture of continuous innovation on behalf of our customer.
  • Lead identification and prioritization of tech solutions for marketing opportunities.
  • Manage the mar-tech roadmap, driving tech team action against marketing team priorities, align tech solutions to business and brand priorities, seek and drive innovation on behalf of the business and our customers.

Zappos.com is an online retailer that specializes in selling shoes, clothing, handbags, and accessories. Initially focused on shoes when it was founded in 1999, Zappos has since broadened its product range to include various fashion items. The company operates in the e-commerce sector, catering to a wide audience seeking quality products and excellent service. Zappos distinguishes itself from competitors by prioritizing customer experience, offering free shipping both ways, a 365-day return policy, and round-the-clock customer support. Revenue comes from selling branded merchandise, and the company enhances customer loyalty through promotions and a VIP program that rewards frequent shoppers with points and faster shipping. Zappos is also known for its strong company culture and dedication to providing exceptional service, which has helped it build a loyal customer base.

Company Stage

Acquired

Total Funding

$100.2M

Headquarters

Las Vegas, Nevada

Founded

N/A

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-7%

2 year growth

-12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zappos' participation in high-profile events like New York Fashion Week enhances its brand visibility and reputation in the fashion industry.
  • The company's partnership with initiatives like Good Deeds Day reflects its commitment to social responsibility, potentially attracting socially-conscious employees and customers.
  • Zappos' VIP program and frequent promotions offer employees opportunities to engage with a loyal customer base and drive sales growth.

What critics are saying

  • The competitive e-commerce landscape requires Zappos to continuously innovate its customer service offerings to maintain its edge.
  • Dependence on branded merchandise sales means Zappos must effectively manage supplier relationships to ensure product availability and quality.

What makes Zappos unique

  • Zappos stands out in the e-commerce market with its exceptional customer service, including free shipping, a 365-day return policy, and 24/7 support, which is rare among online retailers.
  • The company's strong focus on company culture and delivering 'WOW' through service has earned it a loyal customer base and numerous accolades, setting it apart from competitors.
  • Zappos' involvement in inclusive fashion events like the Runway of Dreams Foundation's 10th anniversary highlights its commitment to diversity and inclusion, differentiating it from other fashion retailers.

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