Full-Time

Senior Product Researcher

Explore

Posted on 11/23/2024

Strava

Strava

501-1,000 employees

Fitness tracking and social networking platform

Consumer Software
Social Impact

Compensation Overview

$189.2k - $200.8kAnnually

Senior

San Francisco, CA, USA

Hybrid work requirement of at least 3 days per week.

Category
Product Research
Product
Required Skills
Market Research
Product Management
Data Analysis

You match the following Strava's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years experience with human-centered, qualitative and quantitative research methodologies
  • Deep, hands-on experience and shareable examples of completing a variety of research projects from start to finish
  • Proven ability to engage collaborators and drive business-wide impact through research efforts
  • Exceptional communication skills (written and verbal), collaborative attitude, and ability to persuade and inspire project teams and collaborators of the value of a people-centered design approach
  • Detailed knowledge of research principles, methods, facilitation, and how qualitative research works in concert with quantitative data
  • Expertise with common research tools, both in-person and remote
  • Experience integrating multiple types of data (e.g. qualitative findings, market research, survey data, analytics, competitive landscape) into a singular strategic point of view
  • Deft ability to synthesize, shape, and share insights to convey clear direction and drive both actionable design recommendations as well as impact on Strava’s athletes
  • Capacity to creatively adapt methods and approaches to meet the unique constraints of a constantly evolving environment
Responsibilities
  • Work closely with our Explore teams to deeply understand the exploration needs of athletes although, at times, may also support other areas of the product
  • Meet users where they are by conducting in-the-field research
  • Partner with Product Management, Engineering, Design, Product Marketing and Analytics to identify and analyze product opportunities that will deliver significant user value
  • Lead all aspects of research efforts: scoping, recruiting, method selection, collection, analysis, and presentation
  • Ensure a healthy pipeline of mid- and longer-term research projects, from exploratory/foundational discovery to evaluative testing to beta-testing/go-to-market monitoring, that will help drive future innovation, and align with research and business objectives
  • Work with cross-functional partners throughout the product development process to engage them with research activities and outputs
  • Support Designers and Product Managers in conducting their own lightweight evaluative research and enable them to deliver impactful research insights
  • Collaborate inside and outside of the research team to identify and investigate topics/trends that are strategically relevant to the entire company
  • Evangelize sound research practices and general user-centricity throughout the company
  • Provide guidance to teams outside of project work to help them make sound decisions based on market, athlete, and product insights
Desired Qualifications
  • Research experience in a digital startup environment is beneficial
  • Experience or expertise in subscription-based businesses is beneficial

Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava also serves as a social network, enabling users to share their activities and connect with others, which fosters a motivating community. The goal of Strava is to enhance the fitness experience through performance analysis and community support.

Company Size

501-1,000

Company Stage

Series F

Total Funding

$147.3M

Headquarters

San Francisco, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Strava's partnership with Apple Fitness+ expands its reach and user engagement.
  • Collaborations with brands like Chipotle and Vita Coco enhance user rewards and loyalty.
  • Integration with Mibro Fit App improves user experience and social connectivity.

What critics are saying

  • Increased competition from platforms like Apple Fitness+ may reduce Strava's user base.
  • Partnerships with non-fitness brands could dilute Strava's serious fitness image.
  • Reliance on premium subscriptions is risky if competitors offer similar features for free.

What makes Strava unique

  • Strava combines fitness tracking with social networking, fostering a unique community experience.
  • The platform offers comprehensive metrics like speed, pace, and Relative Effort.
  • Strava's freemium model provides basic services free, with premium features for deeper insights.

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Benefits

100% company paid benefits for employees and families

Flexible paid time off

$2,000 annual professional development stipend

Paid time off for volunteering

401(k) Plan with company matching

$1000 annual gear stipend

$500 annual gym reimbursement

Onsite fitness rooms with showers, lockers, and towel service

Weekly team workouts

Free yoga classes

Secure bike storage

Twice weekly dinner for those working late

Monthly happy hours

Dog days

Cell phone reimbursement

Snacks & stocked kitchens

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
PYMNTS
Feb 5th, 2025
Chipotle: Good Portions Keep Diners Coming Back Amid Rising Prices

Consumers are willing to pay higher prices at fast-casual restaurants if they get good portions, quality ingredients and value for the money, Chipotle executives said Tuesday (Feb. 4).Reporting the company’s results for the fourth quarter, executives said Chipotle’s food, beverage and packaging costs rose to 30.4% of total revenue in the fourth quarter, up from 29.7% in the same quarter a year earlier.In a Tuesday earnings release, the company attributed this increase in part to using more ingredients “as we focused on ensuring consistent and generous portions.” Higher menu prices partially offset this increased cost, the release added.During the call, Chipotle executives dubbed this higher cost the “portion investment.”In the fourth quarter, the company saw this investment contribute to a 5.4% increase in comparable restaurant sales due to 4% higher transactions and a 1.4% increase in average check.Chipotle CEO Scott Boatwright said during the call that the company gained momentum throughout 2024 by focusing on “high quality ingredients, value for the money, healthy and nutritious, good amount of food for the money.”These offerings have appeal across consumers of different incomes, he said.Asked by an analyst if Chipotle has seen any shift among the cohorts of consumers visiting its restaurants, Boatwright said there was “nothing really to report from an income cohort standpoint.”“I mean, all were contributing to the comp very nicely,” Boatwright said. “We saw this throughout Q4, and that really hasn’t changed going into January.”During the call, Boatwright also highlighted Chipotle’s expanded partnership with a mobile app for active people called Strava. This partnership includes motivational text messages, exclusive creator content, and promotions of Chipotle meals designed for healthy lifestyles.“With health and wellness top of mind for our guests, this is a great way to show how the Chipotle ingredients can be customized to fit and fuel any dietary restrictions or lifestyle routines,” Boatwright said during the call.Another new digital initiative is Chipotle’s development of an artificial intelligence assistant that will help with the customer journey when ordering through the digital channel.“When the model detects that a customer’s behavior is changing in a particular way that would signal a propensity for churn, we will take them on a new journey with personalized extras and offers to encourage them to reengage,” Boatwright said

Outdoor Sports Wire
Jan 21st, 2025
Introducing the "IT'S A VUARNET DAY" Campaign and the Fall Winter 2024 - 2025 Collection

As part of the campaign, Vuarnet is partnering with Strava to put on the IT'S A VUARNET DAY Challenge.

Latest Free Stuff
Jan 16th, 2025
Free Vita Coco Coconut Water

Vita Coco have teamed up with Strava to offer you 22,000 FREE 500ml bottles of their delicious and hydrating coconut water!

BikeBiz
Jan 7th, 2025
Strava partners with Apple Fitness to expand reach

Strava partners with Apple Fitness to expand reach.

PR Newswire
Jan 3rd, 2025
Strava And Apple Fitness+ Collaborate To Motivate And Reach More Active People In The New Year

First-of-its-kind initiative integrates Fitness+ workouts to Strava, offers up to 3-month Fitness+ trial for Strava subscribers, and highlights celebrated athletes from the Strava community in Fitness+ workouts.SAN FRANCISCO, Jan. 3, 2025 /PRNewswire/ -- Strava, the app for active people, and Apple Fitness+, the award-winning fitness and wellness service designed to be welcoming to all, are joining up to offer even more value, inspiration, and motivation to Strava and Fitness+ subscribers.This collaboration begins with:

INACTIVE