Full-Time

Senior Data Analyst

Product Analytics

ShopMy

ShopMy

501-1,000 employees

Performance-based influencer marketing and commerce platform

Compensation Overview

$125k - $175k/yr

+ Equity

New York, NY, USA

Remote

Remote on the East Coast; NYC preferred.

Category
Data & Analytics (1)
Required Skills
Mixpanel
Amplitude
Python
JavaScript
R
SQL
A/B Testing

Get referred to ShopMy

See people who can refer or advise you

Requirements
  • 4+ years of experience in Data & Analytics, preferably in product analytics within e-commerce, marketplaces, B2B SaaS, marketing technology, agencies, social platforms, or similarly relevant environments
  • Expert SQL skills with experience working with large, complex datasets, building data models and pipelines, and operating within modern cloud data warehouses
  • Strong experience with business intelligence tools, BI modeling, data visualization, and storytelling through dashboards
  • Experience analyzing digital user behavior, conversion funnels, feature adoption, and product performance; defining instrumentation and measurement plans; and working with product analytics tools such as Amplitude, Heap, Mixpanel, or similar platforms
  • Experience with experimentation and measurement, including A/B testing, incrementality, or attribution
  • Working experience with Python, JavaScript, R, notebooks, or similar tools for analysis and automation, along with experience using AI to accelerate analysis, automate workflows, monitor products, or surface insights
  • Strong product intuition, problem-solving skills, and attention to detail, with a resourceful and self-directed approach to ambiguity, prioritization, and independently identifying where Analytics should get involved
  • Excellent communicator and cross-functional partner who can simplify abstract or technical concepts, tailor the message to the audience, and turn analysis into a clear point of view
Responsibilities
  • Own product analytics for key areas, partnering with Product, Engineering, and Design to define success criteria, tracking requirements, and measurement plans from discovery through launch and optimization
  • Build and maintain product data models, dashboards, and analyses that make adoption, conversion funnels, user behavior, product performance, and opportunities clear and actionable
  • Validate launches and monitor live products, creating alerts and quality checks that identify instrumentation gaps, product regressions, anomalous behavior, and data issues early
  • Conduct deep-dive analyses to identify, quantify, and prioritize opportunities that improve product performance and drive business impact
  • Design and evaluate experimentation and measurement strategies, including A/B testing, incrementality, and attribution
  • Audit product tracking across web and mobile sources, events, and transformations, partnering with Data Infrastructure and Engineering to resolve gaps and build the models or pipelines needed for reliable analysis
  • Help measure and improve AI-powered products, and develop AI-enabled analytics workflows that monitor performance, interpret feedback, and surface insights at scale
  • Communicate clear recommendations, challenge assumptions when needed, and quantify the impact of product and analytics initiatives for stakeholders and leadership
Desired Qualifications
  • Based in New York City, but open to remote on the East Coast

ShopMy operates a creator marketing platform connecting brands and influencers in beauty, fashion, and lifestyle. Brands use a subscription SaaS to discover creators, manage gifting campaigns, offer trackable commission codes, and measure results like paid ads; creators join for free, build personalized digital storefronts and share recommendations from 50,000+ brands, earning through a revenue share (ShopMy takes 18%). Key features include Lookbooks for automated gifting and Circles for grouping favorite creators into a single storefront for shoppers. The goal is to turn creator marketing into a measurable, performance-based channel that scales creator monetization and provides shoppers with a curated, consolidated shopping experience.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$167M

Headquarters

Boston, Massachusetts

Founded

2020

Get referred to ShopMy

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • $70M funding at $1.5B valuation fuels expansion beyond fashion and beauty.
  • Network grew to 200,000 creators, driving over $500M in brand sales.
  • 30,000 brands offer commissions, with 2,000 using sales-based discovery.

What critics are saying

  • LTK lawsuit for false advertising diverts resources and erodes credibility.
  • TikTok changes and FTC crackdowns slash beauty commissions by 30-50% within 6-12 months.
  • LTK steals Lululemon and Dior, cutting ShopMy's $500M sales by 25%.

What makes ShopMy unique

  • ShopMy automates gifting via Lookbooks, streamlining brand-influencer product sends.
  • Circles feature groups creators' recommendations into personalized shopper storefronts.
  • Performance tracking matches paid ads precision, using sales over follower counts.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Company Equity

Unlimited Paid Time Off

Parental Leave

Phone/Internet Stipend

401(k) Company Match

ClassPass Membership

Company Social Events

Birthday PTO

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

16%
PR Newswire
Oct 22nd, 2025
ShopMy Raises $70M at $1.5 Billion Valuation to Scale The Curated Commerce Infrastructure for Premium Brands, Tastemakers, and Shoppers

/PRNewswire/ -- Shop My Shelf, Inc. dba ShopMy, the curated commerce infrastructure company today announced it has raised $70M in funding at a $1.5 billion...

The Business of Fashion
Oct 22nd, 2025
ShopMy Hits $1.5B Valuation After Funding

ShopMy, a four-year-old influencer monetization platform, has achieved a $1.5 billion valuation after raising $70 million in a funding round with notable Silicon Valley investors and social media stars like Sofia Richie Grainge and Aimee Song. The funds will support its expansion beyond fashion and beauty. ShopMy, which has over 50,000 creators, is rebranding as a shopping destination amid a lawsuit from competitor LTK for false advertising.

AlleyWatch
Oct 22nd, 2025
The AlleyWatch Startup Daily Funding Report: 10/22/2025

The alleywatch startup daily funding report: 10/22/2025. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 10/22/2025 featuring funding details for ShopMy, CurbWaste, and much more. This page will be updated throughout the day to reflect any new fundings. ShopMy - $70M venture. ShopMy, a premium affiliate and influencer marketing platform for creators and brands, has raised $70M in Venture funding led by Avenir. Founded by Christopher Tinsley, Harry Rein, and Tiffany Lopinsky in 2020, ShopMy has now raised a total of $70M in reported equity funding. AlleyWatch is NYC's leading source of tech and startup news, reaching the city's most active founders, investors, and tech leaders. Advertise today CurbWaste - $28M Series B. CurbWaste, an operating system for independent waste haulers, has raised $28M in Series B funding led by Socium Ventures. Founded by Michael Marmo in 2018, CurbWaste has now raised a total of $49.2M in reported equity funding. You are seconds away from signing up for the hottest list in NYC tech! UrgentIQ - $4.4M. UrgentIQ, an electronic medical records and practice management solution for urgent care centers, has raised $4.4M in funding according to a recent SEC filing. The filing indicates that the total offering is for $4.9M and there were ten investors in this close. Founded by Eric Slater and Nat Gibbs in 2022, UrgentIQ has now raised a total of $8.9M in reported equity funding.

Retail Brew
Sep 18th, 2025
Sephora, Condé Nast announce new creator-led storefronts

Sephora and Vogue publisher Condé Nast are looking to cash in on the power of influencers, both unveiling new creator-led marketplaces to compete with affiliate marketing leaders like LTK and ShopMy.

Forbes
Sep 17th, 2025
Sephora Announces Its Affiliate Platform, Competing With LTK And ShopMy

Sephora announces its affiliate platform, competing with LTK and ShopMy.