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Cross-Sell Marketing Senior Manager
Posted on 8/31/2022
Atlanta, GA, USA
Experience Level
Desired Skills
  • Minimum 6 years of work experience, ideally in commercial marketing or retention marketing with a focus on cross-sell or cross-product activity
  • High-visibility problem solving experience (e.g. management consulting) also preferred, as well as experience in the online Gaming industry
  • Bachelor's Degree and/or Masters Degree in Marketing, Business or Analytical field (or other relevant discipline)
  • Entrepreneurial mindset and excitement around being part of a new team
  • Capable of communicating complex topics concisely to senior leadership
  • Able to influence decisions from a variety of stakeholders
  • Results oriented, with the need to be objective and measure performance
  • Track record of delivering business outcomes
  • Strong analytical rigor to your decision making
  • Proficiency in SQL preferred
  • Ability and eagerness to effectively balance the big-picture strategic work with execution
  • Customer focused
  • Consistently challenge both our ways of approaching cross-sell and how we track our success of players using multiple products
  • Build a strategy around how we can maximize core cross-sell KPIs beyond new product activation and put in place measurement standards
  • Lead cross-functional collaboration with various teams across the organization to ensure visibility of cross-sell metrics with tracked activities to drive outcomes
  • Collect and analyze customer data from various products to build out segmentations for multi-product players
  • Construct best-practices for communicating with cross-sold customers
  • Advocate for and be a role model of the Cross-sell Marketing Team to influence wider marketing priorities and product and technology roadmaps
  • Identify, grow, and develop top talent within the Cross-sell Marketing Team

1,001-5,000 employees

Fantasy sports and online U.S. sportsbook
Company Overview
Fanduel is on a mission to make sports more exciting. The company provides a daily fantasy sports platform with a range of game types for players with a guaranteed prize pool for the winners.
  • From peer-to-peer learning to industry conferences, there are a number of ways to develop your career
  • From your head to your toes we’ve got you covered with our 100% health insurance coverage
  • We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day
  • Flexible hours and vacation scheduling let you work when you’re at your best
  • We provide the latest tech and equipment, you get the job done
Company Values
  • We’re not just a company, we’re a collective. And we’re not just coworkers, we’re a community.
  • We’re an all-hands-on-deck crew of dreamers, doers, thinkers, makers, builders, breakers, and rebuilders.
  • We value teamwork above all else.
  • We believe that diversity and inclusiveness are at the core of any good team.
  • Passion for building a product our customers will love, passion for being the best in our field, and passion for our own people.