Summer Marketing Intern

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

Role and Responsibilities

This role will support the Samsung marketing team responsible for driving sales of Samsung products at Best Buy.  The role is located in Edina, MN and is part of a larger sales and marketing organization that develops all of the messaging and marketing to Best Buy shoppers. Applicants for this role should have demonstrated interest or experience in both marketing and analytics.  Key projects for this role could include the following:

Customer Segmentation – This role will work closely with Samsung analytic and insight teams to understand and develop customer segmentations.  The work will include mining existing profiles and working with cross functional teams to update those profiles based on specific projects that the intern will own during the summer.

Messaging Strategy and Marketing Plans – This role will include project work to define and articulate a messaging strategy that will explain the benefits of Samsung products to our target consumer.  Once this messaging strategy is defined the intern will then be responsible for working on the marketing plans to deliver that messaging strategy to target audiences.

Analysis and Optimizations – The role will also be responsible for analyzing the recent performance of key tactics.  The analysis will identify what tactics are working or not working and will include insights on what is driving the results.  Finally, the intern will be responsible for making recommendations on what changes should be made to the program to drive even stronger results in the future.

Skills and Qualifications

Minimum Qualifications and Preferred Qualifications:

• Academic Major Preferred (Undergrad and Masters) Business Major with concentration or minor in Marketing and Analytics

• Experience and/or interest in Marketing via previous work, classes, clubs or other campus activities

• Interest in Analytics and experience with using Excel to analyze data and generate insights

• Must be in the Minneapolis market and able to work out of Edina sales office

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.