Full-Time
Influencer Coordinator
Posted on 10/2/2024
SKIMS
51-200 employees
Designs and produces shapewear and loungewear
Compensation Overview
$66.6k - $73kAnnually
Entry, Junior
Los Angeles, CA, USA
Hybrid position requires in-office presence.
- 1-2 years of experience or relevant internships across all social media platforms.
- Experience working with and identifying influencers.
- Exceptional written and oral communication skills.
- Strong organizational skills and attention to detail and accuracy.
- Excellent at working and delivering against deadlines and the ability to work under pressure.
- Proficiency in Microsoft Office.
- BA/BS degree preferred.
- MUST NOT BE AN INFLUENCER
- Create and coordinate content with social influencers for paid and unpaid influencer marketing programs across various channels.
- Identify brand talent and establish authentic goal driven influencer relationships.
- Communicate professionally and clearly with influencer talent and infrastructure.
- Effectively take projects from concept to completion using great project management tools and follow through.
- Develop content ideas and liaise with marketing team to coordinate marketing strategies across various channels.
- Drive brand awareness via social media.
- Efficiently organize and traffic product samples for influencer and VIP opportunities.
- Day-to-day management of influencer marketing activities in the US.
- Execute campaigns.
- Contact and build new relationships with influencers and agencies.
- Work on reporting and analytics.
- Use social listening tools to find new opportunities for growth.
- Work with the internal teams to repurpose UGC across channels.
- Support digital team with delivering creative assets for social advertising campaign.
SKIMS specializes in designing and producing underwear, loungewear, and shapewear that cater to a variety of body types. Their products are crafted to be comfortable while enhancing the wearer's natural shape. The product line includes shapewear, stretchable underwear, and versatile loungewear, all aimed at meeting the needs of modern consumers who prioritize comfort and functionality. SKIMS primarily sells its products through its website, allowing for a direct-to-consumer approach that enhances brand control and profitability. This business model sets SKIMS apart from competitors by providing a seamless shopping experience and encouraging customers to purchase multiple items through bundles. The company's goal is to redefine standards in the apparel market by offering high-quality, stylish, and inclusive clothing options.
Company Stage
Series C
Total Funding
$701M
Headquarters
Culver City, California
Founded
2018
6 month growth
↑ 11%1 year growth
↑ 25%2 year growth
↑ 65%
Simplify's Take
What believers are saying
- The opening of permanent stores in key markets signals strong growth potential and increased brand visibility.
- A potential IPO could provide significant financial resources for expansion and innovation.
- Collaborations with high-profile celebrities and athletes, such as Lana Del Rey and WNBA partnerships, enhance brand appeal and market reach.
What critics are saying
- The reliance on Kim Kardashian's personal brand could pose a risk if her public image were to suffer.
- Expanding into brick-and-mortar retail involves significant costs and operational challenges that could impact profitability.
What makes SKIMS unique
- SKIMS leverages celebrity influence, particularly Kim Kardashian's brand, to create a strong market presence and consumer trust, unlike many competitors.
- The company's focus on inclusivity and body positivity sets it apart in the shapewear and loungewear market, catering to a wide range of body types.
- SKIMS' direct-to-consumer model allows for greater control over customer experience and higher profit margins, distinguishing it from brands that rely on third-party retailers.