Senior Product Marketing Manager

The Opportunity

"At FICO, you’ll shape the future of AI-driven decisioning across industries from finance and insurance to telecom and beyond. The AI landscape is evolving at lightning speed. Hype is everywhere, but the real challenge and opportunity is turning innovation into measurable business outcomes. That’s where you come in.

As a Senior Product Marketing Manager for AI, you’ll lead the go-to-market strategy, messaging, and content for FICO’s AIofferings including our platform capabilities and cutting-edge innovations. This is a highly visible role where you’ll translate technical depth into clear, compelling narratives that resonate with executives, practitioners, and partners alike.

You’ll work closely with Product Management, Sales, Enablement, and the broader marketing team to build differentiated positioning, craft customer-ready content, and ensure our sales teams are fully equipped to win.

If you thrive on tackling complex ideas, distilling them into stories that move markets, and driving adoption of transformational technology, this role is for you." - Hiring Manager

What You’ll Contribute

• Product Positioning and Messaging.

• Develop sharp, differentiated messaging for FICO AI solutions tailored to C-level, business, and technical buyers. 

• Partner with sales and field marketing to uncover gaps, customer pain points, and opportunities for growth. 

• Align closely with product, research, and competitive intelligence teams to define and communicate what makes FICO AI unique.

• Content Creation.

• Build high-quality content across formats: whitepapers, case studies, datasheets, demos, technical decks, and webinars. 

• Translate advanced AI concepts into narratives that resonate with both technical and non-technical audiences. 

• Collaborate with creative teams to produce visually engaging collateral that elevates our brand. 

• Sales Enablement.

• Equip the sales organization with tools, guides, and training that drive confidence and effectiveness. 

• Lead enablement sessions on product capabilities, competitive positioning, and objection handling. 

• Develop repeatable frameworks that scale knowledge across global teams.

• Product Launches.

• Own the GTM execution for new AI capabilities, ensuring alignment across stakeholders. 

• Deliver launch strategies, messaging, and campaign content that drive adoption and revenue impact. 

• Analyze launch performance and use feedback to continually improve.

• Core Traits.

• Intellectually curious: motivated to dive deep into complex AI topics and make them accessible. 

• Storyteller and communicator: exceptional writing, visual, and verbal communication skills. 

• Systems thinker: able to connect people, process, and technology into clear strategies. 

• Collaborative learner: eager to grow alongside senior marketers and technical experts. 

• Cross-functional leader: skilled at working with diverse teams across the organization.

What We’re Seeking

• Knowledge of AI/ML concepts (supervised/unsupervised learning, NLP, GenAI).

• Background in product marketing, product management, sales engineering, UX, technical writing, or a related role.

• BA/BS degree (Master’s a plus) or equivalent experience.

• Proven track record of delivering results in fast-paced environments.

• Direct experience marketing AI solutions in a B2B SaaS context.

• Technical degree or prior technical role.

• Examples of customer-facing content that drove impact in complex systems. 

• A compelling story of influencing change through emerging technology.

• Extra Credit: Add a #next to your favorite AI tool on your resume.

Our Offer to You

• An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $110,000 to $173,000 with this range reflecting differences in candidate knowledge, skills and experience.

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