Full-Time

Marketing Analyst

Posted on 4/19/2024

Datalab USA

51-200 employees

Data-driven marketing analytics and solutions

Consulting

Mid, Senior

Germantown, MD, USA

Required Skills

SQL

Marketing

Customer Service

Data Analysis

Requirements

2-4 years prior customer service experience in a technology setting
Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills
Flexibility to adjust priorities and manage time wisely in a fast-paced environment
Strong aptitude for technology as well as an understanding/interest in direct marketing practices
Outstanding documentation and organization skills
Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning
Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person
Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users
Knowledge of SQL and prior direct marketing experience a plus
Demonstrated ability to work in a team environment

Responsibilities

Act as primary point of contact between clients and DataLab’s programming and analytics teams
Responsible for daily client communication via telephone, email, and online presentation tools
Respond in a timely manner to a wide variety of client inquiries
Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings
Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary
Manage account resources by setting appropriate expectations and delivery timelines
Identify client priorities and maintain the client’s task list
Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules
Be able to QC, understand, and interpret the client’s marketing campaign results
Define quality checkpoints for final deliverables
Review and QC final reports and work products prior to client delivery
Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines
Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations
Support client billing and usage reporting

*No sponsorship available for this role*

Marketing Analyst is the liaison between one or more of DataLab’s clients and the internal database programming and analytical teams. This role provides essential support to clients who contract with DataLab for database marketing services. Marketing Analyst coordinates the requirements of the client’s database marketing programs and the DataLab teams that support the client. This role requires a high level of problem solving and research skills to troubleshoot client challenges.

To be successful in this position you must have an aptitude for technology and the ability to learn the client’s business quickly, as well as a passion for excellent customer service, improving business processes, and recommending best marketing practices. Excellent communication and multi-tasking skills are essential. Preferably you will have 2-4 years prior customer service experience in a technology setting.

Job Summary:

· Act as primary point of contact between clients and DataLab’s programming and analytics teams.

· Responsible for daily client communication via telephone, email, and online presentation tools.

· Respond in a timely manner to a wide variety of client inquiries.

· Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.

· Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.

· Manage account resources by setting appropriate expectations and delivery timelines.

· Identify client priorities and maintain the client’s task list.

· Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules.

· Be able to QC, understand, and interpret the client’s marketing campaign results.

· Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery

· Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.

· Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.

· Support client billing and usage reporting.

Preferred Skills:

· 2-4 years prior customer service experience in a technology setting

· Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills

· Flexibility to adjust priorities and manage time wisely in a fast-paced environment

· Strong aptitude for technology as well as an understanding/interest in direct marketing practices

· Outstanding documentation and organization skills.

· Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning

· Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.

· Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users

· Knowledge of SQL and prior direct marketing experience a plus

· Demonstrated ability to work in a team environment

DataLab USA™ is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

All offers of employment are contingent on passing a background check and drug test.

Datalab USA

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Website

View Company Profile

DataLab USA™ specializes in data-driven analytics-based marketing, utilizing machine learning algorithms, a network of decision trees, and meticulous data collection to provide innovative and customized solutions for direct marketers. The company offers data analytics, data processing, and machine learning expertise to optimize multichannel direct marketing solutions for Fortune 500 companies.

Company Stage

N/A

Total Funding

N/A

Headquarters

Germantown, Maryland

Founded

1979

Growth & Insights

Headcount

6 month growth

↑ 2%

1 year growth

↑ 5%

2 year growth

↑ 7%