Marketing & Communications Manager

Primary Role and Responsibilities

Marketing & Brand

·Develop and execute the company’s overall marketing and communications strategy.

·Strengthen and maintain a consistent Mister “P” brand, voice and visual identity.

·Marketing campaigns promoting business growth, customer relationships, recruiting & engagement.

·Manage marketing priorities, budgets, outside agencies and vendors.

·Partner with executive leadership on company positioning, messaging and strategic initiatives.

Digital, Content & Advertising

·         Lead the company’s website, social media, digital advertising and content strategy.

·         Develop compelling written, visual and video content that brings the Mister “P” story to life.

·         Plan/manage advertising campaigns across appropriate digital, social, video and traditional channels.

·         Use analytics to evaluate results and continuously improve marketing investments.

Public & Internal Communications

·         Manage public relations, media inquiries, press releases and executive messaging.

·         Lead communications during significant operational or reputational events.

·         Develop company-wide communications that keep employees informed, connected and engaged.

·         Support leadership with announcements, presentations, talking points and other key communications.

Recruiting & Employer Brand

·         Partner with recruiting and operations to market driving and other career opportunities.

·         Develop campaigns and content showcasing Mister “P” employees, culture, equipment, facilities and career opportunities.

·         Track recruiting marketing effectiveness and adjust efforts based on results.

Business Partnership

·         Build strong relationships across operations, safety, maintenance, recruiting, IT and other areas of the business.

·         Learn the transportation business and translate complex operational topics into clear, compelling messages.

·         Identify stories and marketing opportunities throughout Mister “P” and its related businesses.

Qualifications

·Significant experience in marketing, communications, public relations or a related field; bachelor’s degree preferred.

·Exceptional writing, editing and storytelling skills.

·Demonstrated ability to develop strategy and execute the work required to bring it to life.

·Experience with digital marketing, social media, advertising, websites and content development.

·Experience working with media and managing external communications.

·Strong project-management skills and ability to manage multiple priorities.

·Comfortable working with executives, frontline employees, customers, vendors and external partners.

·Experience managing agencies, vendors and creative production is preferred.

·Transportation, logistics or other operational-industry experience is a plus.