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Full-Time

Head of Growth

Remote

Confirmed live in the last 24 hours

Numerade

Numerade

501-1,000 employees

Online platform for STEM education solutions

Education
Consumer Software

Compensation Overview

$145k - $190kAnnually

+ Equity

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • Minimum of 7 years’ experience in B2C subscription growth marketing, with a focus on content driven growth, product lead growth/SEO, driving marketing campaigns, and anything else that makes sense.
  • An entrepreneurial outlook; you’re VERY comfortable in a “startup” environment.
  • Owner mentality and quick to get your hands dirty so you can learn the intricacies of what works / what does not.
  • Deep exposure to performance marketing across Google, FB, TikTok, etc. channels.
  • The ability to leverage data, manipulate data and extract insights. If you are scared of excel, please do NOT apply.
  • Experience testing and scaling every type of growth & marketing channel, from paid marketing, email, social, etc. and channels from the ground up.
  • Hypothesis-guided skills that are used to prioritize a large number of ideas against a finite amount of resources.
  • Exceptional written and verbal communication skills.
  • The ability to quickly take a thought and turn it into execution very quickly.
Responsibilities
  • Own the revenue goal
  • Develop strategies to improve acquisition, conversion, engagement, and retention, supported by rigorous quantitative analysis.
  • Drive funnel optimization and lifecycle marketing (including email, sms, etc) after deeply understanding our users
  • Scale and deepen Numerade’s presence on key social channels.
  • Build paid media strategies promoting Numerade’s brand and product, with a focus on driving measurable user acquisition
  • Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders.
  • Collaborate with product and other partners to improve user flow and proactively identify content and user experiences that fuel subscription growth.
  • Partner with our customer success teams to drive overall customer satisfaction and increase retention.
  • Partner with out content operations team and deepen our relationships with our educators and leverage content for overall growth.
  • Partner with our product, eng and SEO teams to build and maintain scalable growth initiatives.

Numerade provides educational resources specifically for students studying STEM subjects, including high school and college levels. The platform offers step-by-step video solutions to textbook problems, full-length bootcamps that mimic semester-long courses, and a feature called SnapSolve, which allows students to take a picture of a question and receive an instant video explanation. This makes it easier for students to understand complex topics quickly. Numerade operates on a subscription model, giving users access to a vast library of educational content, while also offering a freemium option for limited free access. The company stands out from competitors by employing a large team of 1,700 PhDs and teaching assistants to ensure high-quality content. The goal of Numerade is to improve academic performance in STEM subjects, as evidenced by the 97% of users who report better grades after using the platform.

Company Stage

Series A

Total Funding

$27.3M

Headquarters

Santa Monica, California

Founded

2019

Growth & Insights
Headcount

6 month growth

-7%

1 year growth

-16%

2 year growth

-34%
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Simplify's Take

What believers are saying

  • Numerade's partnerships with educational institutions and initiatives like free access for LAUSD students demonstrate a strong commitment to educational equity and community impact.
  • The launch of innovative features like AceChat and Study Groups highlights Numerade's focus on interactive and personalized learning experiences.
  • A $100 million valuation underscores investor confidence and the company's potential for significant growth in the EdTech market.

What critics are saying

  • The competitive EdTech market requires continuous innovation to maintain differentiation and market share.
  • Reliance on a subscription-based model may limit accessibility for students from lower-income families, despite freemium offerings.

What makes Numerade unique

  • Numerade's SnapSolve feature offers instant video solutions to complex STEM problems, setting it apart from traditional text-based solutions.
  • The integration of generative AI, such as Ace Images, enhances learning by providing AI-generated visual aids, a unique offering in the EdTech space.
  • Numerade's extensive library of over 3 million videos created by 1,700 PhDs and teaching assistants ensures high-quality, expert-verified content.