B2B Product Marketing Manager
Posted on 12/12/2023
INACTIVE
Zip

501-1,000 employees

Online payment service
Company Overview
Zip Co is a digital financial services company that is redefining the payment industry by offering transparent and flexible payment options to millions of customers globally, thereby disrupting traditional credit models. The company's culture is centered around people-focused product innovation and financial well-being of its customers and merchants, which sets it apart from its competitors. With a strong presence in Australia, New Zealand, and the US, Zip Co is a leader in its industry, demonstrating its competitive advantage through its commitment to customer-centric services and merchant growth.
Financial Services

Company Stage

N/A

Total Funding

$1.1B

Founded

2013

Headquarters

Sydney, Australia

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-9%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SEO
Marketing
CategoriesNew
Content & Writing
Growth & Marketing
Requirements
  • 3-5 years of experience in B2B marketing
  • Comfortable with data, reporting, and identifying opportunities
  • Strong understanding of experimentation best practices
  • Ability to prioritize the most relevant initiatives
Responsibilities
  • Implement, manage and oversee a B2B ads strategy with our agency to drive B2B brand awareness
  • Lead creation and manage B2B product 1-sheets
  • Work with Partner Marketing and Account Management teams to lead and document case studies with existing merchants
  • Assess web traffic on Zip For Business website and work to improve SEO relevance
  • Support LinkedIn Ad trafficking and reporting
  • Support PR initiatives to help enhance our B2B muscle
  • Work with Revenue Operations to support in minimal conference set up and oversee branding
  • Help Revenue Operations team select conferences to sponsor vs. attend
  • Ensure content and messaging strategy for conferences optimizes attendance and impact
Desired Qualifications
  • Experience building and launching successful B2B campaigns to drive brand awareness, educate clients, and drive engagement
  • Willingness to roll up your sleeves, with a 'get it done' attitude