Crm – Retention Marketing Manager
Posted on 5/16/2023

501-1,000 employees

Business growth coaching platform
Company Overview
BetterUp's mission is to help people everywhere live their lives with greater clarity, purpose, and passion. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness.
Remote • United States
Experience Level
Desired Skills
  • 7+ years relevant experience (email marketing, CRM, lifecycle marketing) at a high growth consumer business (with at least 2 years managing others)
  • Hands on experience setting up and running email marketing and push campaigns
  • Experience copywriting, designing, and leading creative development for consumer-facing marketing campaigns
  • Ability to interpret and analyze data from multiple sources and uncover actionable insight
  • Knowledge of HTML
  • Be knowledgeable on email best practices, technologies, and trends
  • Ability to work independently as well as build effective working relationships with cross-functional teams
  • Driven with enthusiasm for experimentation and continuous improvement, excited to try new things, measure impact and learn
  • Build overall lifecycle marketing strategy for the D2C business
  • Implement an email roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive subscriber growth and customer retention
  • Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation
  • Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage
  • Ensure that email creative is visually compelling and on-brand
  • Maximize the conversion of email list subscribers into customers and minimize subscriber churn
  • Manage CRM and other marketing tools to ensure that actions taken on emails (email submissions, subscriptions) trigger the proper workflows - automated email confirmations, notifications, etc
  • Track, analyze and report metrics of email and push campaign performance and provide recommendations for improvement
  • A/B test subject lines and creative and build winning attributes into future email campaigns
Desired Qualifications
  • : experience with referral programs, familiarity with Hubspot, Braze, and BI tools