Senior Marketing Program Manager

Job Description

The Senior Marketing Program Manager, Corporate Partnerships & Distribution plays a pivotal role in driving the success of our global marketing initiatives through strategic customer partnerships and distributor collaboration. The role requires a seasoned marketing professional with strong customer-facing experience, commercial acumen and the ability to travel internationally to represent LGC with our most critical partners.

The individual will serve as a key liaison between Marketing, Commercial, Product Management and our Distribution Network, developing and executing marketing programs that elevate the visibility and adoption of our product portfolio across global markets. This includes co-marketing initiatives with top-tier corporate partners, enablement of distribution partners through tailored campaigns and materials and supporting the broader team with high-impact go-to-market programs. This position will interact with executive level Marketing teams at our Corporate Partners, often at the VP level.  

Key Responsibilities

• Ability to manage multiple workstreams and interact with and plan strategic marketing plans and tactics with executive level Marketing teams.
• Have a sound understanding of LGC Diagnostics & Genomics brand and how to confidently co-brand with partners without losing LGC’s identity.
• Act as a key marketing liaison for strategic partners and key distribution channels, collaborating with their marketing teams to co-create campaigns, drive alignment and maximize impact.
• Plan and execute targeted marketing campaigns to generate high-quality leads, supporting commercial goals and enabling measurable sales pipeline growth through strategic corporate partner and distributor channels, while working to meet and exceed defined KPIs. Manage the promotional materials review process for all public facing materials including regulatory, clinical and legal approval.
• Represent LGC in customer-facing interactions, including international travel to key accounts, conferences and planning meetings.
• Drive content creation and execution for campaigns related to product launches, strategic accounts and distribution efforts, including digital campaigns, product collateral, email marketing and sales enablement materials.
• Collaborate with the Commercial and Product Management teams to ensure marketing strategies are aligned with sales goals and customer needs.
• Measure and report on the effectiveness of partnership and distribution marketing initiatives through to ROI and iterate based on results.
• Maintain a strong understanding of market trends, customer preferences, and competitor activity to inform strategy and messaging.
• Develop and ensure successful implementation of co-branded marketing programs for new product launches, including promotional materials, advertising, press releases, sales tools, and technical support materials.
• Work with vendors, e.g. outside advertising agencies, exhibit house, printers, etc., to ensure timely, cost-effective execution.
• Support the broader Marketing Program Management team with best practices, shared resources, and cross-functional collaboration.
• Support an environment that promotes positive communication and respect.

Knowledge, Experience and Technical Skills

• Proven success in a marketing role with customer-facing responsibilities; in addition, sales experience, or experience supporting strategic accounts or distribution partners Internationally is highly desirable. Experience in the global Life Sciences / Diagnostics sector is desirable.

• Demonstrated success working with an advertising agency, development and implementation of marketing plans, high quality lead generation, product launches, forecasting and reporting.

• Experience with content management systems and marketing automation platforms, including HubSpot and Pardot.
• Experience with a CRM, preferably Salesforce.
• Must have strong English language verbal and written communications skills as well as effective presentation skills. Proficiency also in Spanish would be an advantage.
• Proven ability to meet deadlines, work independently, be detail-oriented and resourceful, extremely organized and a problem solver.
• Process driven individual able to multitask and coordinate many simultaneous projects.
• Ability to work in a fast-paced environment, with multiple changing priorities while maintaining strong focus on execution and results.
• Strong interpersonal and collaboration skills with an ability to communicate and build strong relationships at all levels of an organization, both internally and externally.
• Proficiency in the MS Office Suite required.

Qualifications

• Bachelor’s Degree, Marketing, Business, Science or other related field
• 7+ years of experience in B2B marketing, preferably within a regulated or scientific industry.
• Previous experience working directly with strategic customers, key accounts, and/or distribution partners is strongly preferred.
• Willingness and ability to travel domestically and internationally as required.