Full-Time
Senior Product Marketing Manager
Confirmed live in the last 24 hours
Culture Amp
1,001-5,000 employees
People analytics platform for employee engagement
No salary listed
Mid, Senior
Sydney NSW, Australia
The position can also be based in Melbourne, Australia.
- 3-4+ years of product marketing experience (e.g. launching products, driving user growth, enabling internal sales, marketing & support teams, delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Exceptional communication skills, which empower all stakeholders to support your product strategies
- Ability to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, CSSX and research
- The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
- Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders
- Strong experience crafting compelling positioning & messaging that drives product awareness, adoption and growth
- Ability to understand the market, competitors and core customer audience. Identifying essential trends and rectifying problems as they arise. You share these insights broadly with all key stakeholders and use these insights to mould the product, messaging, and GTM strategy.
- As Culture Amp is a fast-growing and paced workplace, you’ll be someone who can juggle multiple projects at once and have strong prioritization skills
- You’re someone with a growth mindset, and you're eager to learn and grow every day.
- You’re someone who loves solving customer problems or needs with products, and you enjoy working closely with product teams to build world-class products.
- Drive the GTM strategies across your portfolios to unlock awareness, activation, adoption, retention and expansion among your target users.
- Influence and rally teams to bring world-class products to market. Alongside your Product counterpart, you will be responsible for briefing the marketing, enablement & channel teams to execute your GTM strategy. You will oversee and guide the end-to-end delivery of your strategy and continually optimize it to ensure its success.
- Own the targeting strategy for your portfolio. This includes identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across Marketing, Product, CX & Sales.
- Own the positioning & messaging for your product portfolios, and enable teams to use your positioning across the entire product and marketing funnel.
- Craft a compelling narrative to drive awareness and demand among your user base. In collaboration with marketing and sales teams, you’ll bring this narrative to life via compelling campaigns and selling tools.
- Partner with product and marketing teams to ensure to own and drive continued adoption and engagement of our product base via onboarding and retention initiatives.
- Source and analyse market and competitive insights, and translate these into actionable workstreams for customer-facing teams with the goal of increasing win-rates.
- Connect the dots between product, marketing, Customer Success and sales. You’ll have superb stakeholder management and be a world class communicator to ensure everyone knows what’s launching, when and how it impacts them.
Culture Amp provides a people analytics platform that focuses on improving employee engagement, performance, and retention within organizations. The platform includes tools for gathering and analyzing employee feedback, conducting performance reviews, and tracking goals. By utilizing powerful analytics and action planning features, Culture Amp helps businesses make informed, data-driven decisions to enhance workplace culture and employee experience. Unlike many competitors, Culture Amp specifically tailors its offerings to HR professionals and organizations of various sizes through a subscription-based model, which allows for different pricing tiers based on the organization's needs. The company's goal is to foster a positive workplace culture by equipping organizations with the insights necessary to engage and retain their employees.
Company Size
1,001-5,000
Company Stage
Series F
Total Funding
$275M
Headquarters
Melbourne, Australia
Founded
2009
Simplify's Take
What believers are saying
- Culture Amp's acquisition of Orgnostic enhances its people analytics capabilities.
- The rise of remote work increases demand for virtual engagement and performance tools.
- Growing DEIB initiatives present opportunities to strengthen analytics and reporting features.
What critics are saying
- Emerging HR tech startups offer innovative solutions at lower costs, increasing competition.
- Economic downturns may lead to budget cuts affecting subscription renewals and acquisitions.
- Data privacy regulations like GDPR and CCPA pose compliance challenges and increase costs.
What makes Culture Amp unique
- Culture Amp ranks #1 in G2's Employee Engagement and Performance Management for Winter 2025.
- The platform integrates data across HR, finance, and business systems for holistic insights.
- Culture Amp is a certified B Corporation, emphasizing its commitment to social responsibility.
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Benefits
Employee Share Options Program
Professional Development Budget
Mental Health Support
Monthly Camper Life Allowance
Team budgets dedicated to team building activities and connection
Paid Vacation
Paid Holidays
Extended year-end breaks
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
Home Office Stipend
Medical insurance coverage for you and your family (Available for US & UK only)
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 1%2 year growth
↓ -2%Culture Amp, the world's leading employee experience platform, today released its 2025 benchmark data, revealing a continued decline in employee motivation and recognition.
For the second quarter in a row, Culture Amp ranks #1 in Employee Engagement, Performance Management, and Career Management in G2's Winter 2025 Grid Reports.
Strengthening Culture Amp’s position as the market-leading employee experience platform and enhancing its ability to deliver actionable insights and enable leaders to make better decisions, improve performance, and impact their company’s bottom line
Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company.
SAN FRANCISCO and NEW YORK and LONDON and MELBOURNE, Australia and BERLIN, Sept. 24, 2024 /PRNewswire/ - Culture Amp, the world's leading employee experience platform, today announced the appointment of Neera Desai as General Manager (GM) of North America.