What You’ll Be Doing:

• Effectively develop a holistic, data-oriented marketing strategy that includes demand generation, brand, lifecycle, product marketing, content marketing, partnerships, and any other programs deemed necessary
• Work directly with Product team, User success, Operations and Tech to deliver on growth objectives and consistent consumer experience
• Lead, coach, and expand the growth marketing team as you create alignment and set priorities while developing the growth team to their full potential
• Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-driven decisions
• Understand market and consumer trends, competitive landscape, and themes in the financial management/banking sector
• Measure marketing initiatives to demonstrate contribution to growth of KOHO’s business objectives while providing actionable insight on a consistent basis

What You’ll Need:

• 10+ years experience in marketing/growth
• Experience leading a team or function at a late stage, high growth b2c or b2b company
• Mastery of the data and analytics tooling and infrastructure
• 5+ years direct work experience in a high-growth, B2C fast pace company
• Post-secondary education in a related field
• You know how to develop, evolve, and execute a data-driven, cross-functional marketing strategy
• Proven strategic marketer, but also a hands-on leader who’s willing to embody a make-it-happen mindset
• History of developing, inspiring, retaining, and coaching high performing marketing teams to drive attainment of ambitious company objectives