Full-Time

Associate – Integrated Investment

Updated on 2/7/2025

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$65kAnnually

Entry, Junior

New York, NY, USA

Hybrid work options; minimum of 3 days a week in-office.

Category
General Marketing
Growth & Marketing
Required Skills
Communications
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

You match the following Critical Mass's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Strong interpersonal and organizational skills, with the ability to clearly communicate with both internal teams and external media partners.
  • Proven ability to manage media campaigns from start to finish, with experience in trafficking, reporting, and optimization.
  • A keen interest in emerging media trends and an eagerness to stay ahead of industry changes.
  • Detail-oriented with excellent time management skills to handle multiple projects and meet deadlines.
  • Ability to work well under pressure and manage time effectively in a fast-paced environment.
  • Proficiency in Excel and PowerPoint for reporting and presentations.
  • Strong collaborative mindset and ability to work across teams to meet goals.
  • Bachelor’s degree in marketing, Communications, Advertising, or related field (preferred).
Responsibilities
  • Build strong relationships with media partners and communicate daily to ensure campaign initiatives run smoothly.
  • Coordinate the trafficking, optimization, and reporting of all media campaigns.
  • Stay up to date with the latest trends and emerging media opportunities to capitalize on Custom Partnerships and Sponsorships.
  • Assist in the setup and execution of media campaigns, ensuring all deliverables are met.
  • Demonstrate strong organizational skills and attention to detail, managing time effectively to meet deadlines.
  • Provide insights into campaign analysis and optimization, supporting overall performance improvement.
  • Stay up to date on and advise the Marketing and Media groups on the latest trends in interactive marketing/media and developments.
  • Aid in the development of 'Point of View' (POV) documents on new trends or special opportunities.
  • Research and prepare new information for paid media plans, RFPs, and client presentations.
  • Collaborate with multiple teams on presentations, campaign reporting, and other deliverables.
Desired Qualifications
  • Bachelor’s degree in marketing, Communications, Advertising, or related field (preferred).

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible