Series A

Total Funding

$6.7M

Founded

2021

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↑ 38%

1 year growth

↑ 372%

2 year growth

↑ Infinity%

Locations

San Mateo, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Sales

CategoriesNew

Sales & Account Management

Growth & Marketing

Requirements

You've done it before. You know what it takes to get PMM up and going and you've created things from scratch and are ready to do it again
You're a storyteller. You're great at it and you want to do it at a place where success *depends* on our ability to do it extraordinarily well
You believe that technology can help unlock human potential. You may never have worked in ed tech or thought of yourself as 'mission-driven,' but you want to be part of a company that provides meaningful help to its customers
You have extraordinary customer empathy. The answers to our questions can't be found in an analyst study; they'll come from unpacking what we hear directly from customers
You've seen early stage companies. You know how to be the first on the ground and make it work, but at the same time you know what great product marketing is at scale
You're humble and have always been told that you 'get stuff done.' You may not really be sure what people mean by this, because for you this just means 'working.'
You want to work for an extremely well funded early-stage company. You're flexible and thrive in the right kind of ambiguity. But you are comforted in working with a team that's been here before and knows how to do it again, at scale

Responsibilities

Go-to-market. Define and implement key aspects of the go-to-market strategy for Modal's Data and Analytics training offering. Understand, document, and implement customer journey, buyer persona, ICP and sales enablement to optimize positioning and messaging
Content creation. Generate quality content and assets to highlight product value and work with GTM teams to leverage them to close deals
Competitive intelligence. Research our competitors, understand their products, and identify key differentiators from other solutions. Position the company to win through meaningful differentiation
Pricing and packaging strategy. Work with our Heads of Marketing, Product and CEO to regularly evaluate positioning, pricing and packaging and optimize for top-line growth

Here’s the problem: you can’t learn to ride a bike by watching someone else ride a bike. Yet this is how online learning has been built—watching someone else do something. It’s boring. It’s ineffective. And, employees everywhere are demanding more.

At Modal, we’re reimagining how people learn on the job. We’re on a mission to help companies develop the critical skills employees want and need through personally curated learning paths. We’re building hands-on and immersive experiences that employees love through a mastery platform to help employees learn critical technical skills via live cohorts and engaging, collaborative projects they actually like.

Modal enables organizations to grow the technical skills of employees in data science, web development, and other technical roles. Our online learning experience focuses on teaching practical, on-the-job skills and providing real learning outcomes for employees at scale. Join us as we build a better way to learn skills at work.

Role Scope

This Founding Product Marketing Manager will be the first dedicated PMM at Modal, and will carve out what the team will do for many years to come. This is an opportunity to take big risks, make big choices, and have an absolutely massive impact on the future trajectory of the company. You’ll own the messaging of the company’s key differentiation, and how we present that to prospects and customers alike. You’ll be highly cross functional and have the chance to create game changing results.

As a key part of our marketing team, you will also work closely with the head of marketing and cross-functional teams such as product, sales, and client success. Essentially will be the glue that binds our product strategy to the tactics we need to drive success.

Key Responsibilities

Go-to-market. Define and implement key aspects of the go-to-market strategy for Modal’s Data and Analytics training offering. Understand, document, and implement customer journey, buyer persona, ICP and sales enablement to optimize positioning and messaging.
Content creation. Generate quality content and assets to highlight product value and work with GTM teams to leverage them to close deals.
Competitive intelligence. Research our competitors, understand their products, and identify key differentiators from other solutions. Position the company to win through meaningful differentiation
Pricing and packaging strategy. Work with our Heads of Marketing, Product and CEO to regularly evaluate positioning, pricing and packaging and optimize for top-line growth.

About You

You’ve done it before. You know what it takes to get PMM up and going and you’ve created things from scratch and are ready to do it again.
You’re a storyteller. You’re great at it and you want to do it at a place where success *depends* on our ability to do it extraordinarily well.
You believe that technology can help unlock human potential. You may never have worked in ed tech or thought of yourself as ‘mission-driven,’ but you want to be part of a company that provides meaningful help to its customers.
You have extraordinary customer empathy. The answers to our questions can’t be found in an analyst study; they’ll come from unpacking what we hear directly from customers
You’ve seen early stage companies. You know how to be the first on the ground and make it work, but at the same time you know what great product marketing is at scale.
You’re humble and have always been told that you ‘get stuff done.’ You may not really be sure what people mean by this, because for you this just means ‘working.’
You want to work for an extremely well funded early-stage company. You’re flexible and thrive in the right kind of ambiguity. But you are comforted in working with a team that’s been here before and knows how to do it again, at scale.