Full-Time

Integrated Associate Director

Mediabrands

Mediabrands

10,001+ employees

Global marketing solutions and media management division

Data & Analytics

$110,000 - $120,000

Bonus, Equity, RSUs, Relocation Assistance

Senior

United States

Required Skills
Communications
Word/Pages/Docs
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Proven problem-solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
  • Ability to drive projects from conception to completion; project management experience
  • Proven knowledge of online planning and research tools and resources
  • Ability to delegate and oversee direct reports
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Responsibilities
  • Responsible for the development of the detailed communications plan
  • Manage the outputs of day-to-day requirements and workflow of the client
  • Direct communication with clients for all marketplace intelligence, negotiation and digital partnership needs and take ultimate accountability for team’s day-to-day responsibilities
  • Partner with other internal teams to drive integrated solutions for clients
  • Manage cross-craft and partnership deliverables and expectations with clients to deliver against client KPIs
  • Establish and maintain mid-level partner relationships on behalf of agency and client
  • Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
  • Lead strategic audience analysis and insights and syndication recommendations to best meet the clients goals
  • Responsible for the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)
  • Write and manage outputs from RFP submissions, in collaboration with craft leads
  • Responsible for ensuring craft teams have clear strategy, budget and objectives at all times
  • Responsible for the management and training of junior team members in planning fundamentals
  • Regularly provide performance assessments to the team and help them to work toward their professional goals
  • Promote an open working environment where opinions, views and ideas can be shared and curiosity is valued
  • Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
  • Contributor to client Key Performance Indicator (KPI) delivery
  • Contributor to Specialty Business Units (SBU) growth and client profitability
  • Provide Partnerships support for various New Business pitches
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
  • Support MAGNA aggregate negotiations across all Digital media channels
  • Contributor to new business as required

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%