Full-Time

Lead Marketing Analyst

Confirmed live in the last 24 hours

Geico

Geico

10,001+ employees

Direct-to-consumer auto and home insurance

Financial Services

Compensation Overview

$93k - $154kAnnually

Mid, Senior

No H1B Sponsorship

New York, NY, USA + 1 more

More locations: Bethesda, MD, USA

Hybrid - 3 days/week from a GEICO office; Preferred location is Chevy Chase, MD.

Category
General Marketing
Growth & Marketing
Required Skills
Power BI
Microsoft Azure
Python
Data Science
R
AWS
Data Analysis
Snowflake
Google Cloud Platform

You match the following Geico's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, etc.)
  • 3-5 years of experience working with marketing analytics tools and data sources. (Web/App measurement tools, cloud environments, and audience management tools)
  • Experience working with Snowflake and LiveRamp
  • Experience in querying large datasets.
  • Strong experience with open-source statistical programming tools (Python/R) for analysis and data visualization.
  • Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.
  • Experience working in cloud environments. (Google Cloud Platform, Amazon Web Services, Microsoft Azure)
  • Experience with data visualization tools. (Power BI strongly preferred)
  • Familiar with key marketing KPI’s and CRM management. Knowledgeable of current measurement landscape and identity resolution techniques.
Responsibilities
  • Analyzing the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.
  • Study user behaviors and work with other analysts to join different data sources for measurement & attribution.
  • Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.
  • A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members. While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.
Desired Qualifications
  • Master’s degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field.
  • Advanced marketing analytics experience working at a brand or agency.
  • Strong familiarity with Marketing KPI’s to manage optimal marketing investment.
  • Experience with the development and usage of in-house attribution and media mix models.
  • Experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

GEICO provides a range of insurance products, with a primary focus on auto insurance. The company sells policies directly to consumers, which allows them to offer lower rates by eliminating intermediaries like brokers. Customers can obtain quotes, manage their policies, and file claims through GEICO's user-friendly website. In addition to auto insurance, GEICO also covers motorcycles, ATVs, RVs, as well as home and renters insurance. What sets GEICO apart from its competitors is its strong online presence and memorable advertising campaigns that enhance brand recognition and customer loyalty. The company's goal is to simplify the insurance process for its customers while providing competitive rates and comprehensive coverage options.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Tulsa, Oklahoma

Founded

1936

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into commercial insurance diversifies revenue and reduces dependency on auto insurance.
  • Recent $2 billion profit in Q3 supports investments in technology and service enhancements.
  • New fan engagement platform with MLB boosts brand visibility through sports marketing.

What critics are saying

  • Increased regulatory scrutiny from data breaches may lead to higher compliance costs.
  • Departure of key marketing personnel could disrupt customer acquisition strategies.
  • Customer dissatisfaction with claims handling could harm reputation and retention.

What makes Geico unique

  • GEICO's direct-to-consumer model offers competitive rates by eliminating intermediaries.
  • Strong online presence allows easy policy management and claims filing for customers.
  • Memorable advertising campaigns enhance brand recognition and customer loyalty.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

Professional Development Budget