Full-Time

Product Marketing Coordinator

Posted on 12/16/2024

AccuWeather

AccuWeather

501-1,000 employees

Provides accurate weather forecasting services

Data & Analytics
Consumer Software
Consumer Goods

Compensation Overview

$50k - $60kAnnually

Junior, Mid

Remote in USA

Category
Product Marketing
Product
Required Skills
Marketing

You match the following AccuWeather's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • A bachelor’s degree in marketing or a similar field or equivalent combination of education and experience is required.
  • 2-3 years of marketing experience required
  • Previous experience/expertise specifically in product marketing required
  • Must have strong communication skills both oral and written
Responsibilities
  • Assist with the product marketing strategy for both AccuWeather for Business and our AccuWeather iOS & Android App
  • Create and update current and new product positioning, descriptions, and messaging across the AccuWeather product suite
  • Understand and implement the AccuWeather Foundational Marketing Message into all applicable marketing outputs
  • Work with the product team to drive app downloads through app store optimization and app store marketing
  • Understand AccuWeather for Business customers and how they utilize AccuWeather’s services across data, forecasting, and asset protection
  • Will have a specific focus on our AccuWeather for Business products, working with internal teams to implement product packages and bundles
  • Work alongside the product team and marketing team to implement weather event driven market tactics
  • Manage content strategy and work with the product team to ensure marketing deliverables are provided for product releases and app updates
  • Present and educate product updates internally, assisting AccuWeather staff to understand product descriptions and functionality

AccuWeather provides weather forecasting services to individuals, businesses, and government agencies. It uses advanced technology to deliver accurate local, national, and global weather forecasts, including real-time updates on temperature, precipitation, and wind speed. The company also specializes in forecasts for severe weather events like hurricanes and thunderstorms, helping users prepare for extreme conditions. AccuWeather differentiates itself from competitors by offering a wide range of services, including premium subscription options and tailored enterprise solutions for businesses. Its goal is to ensure that users have access to timely and precise weather information to aid in daily planning and safety.

Company Stage

N/A

Total Funding

N/A

Headquarters

State College, Pennsylvania

Founded

1962

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hyper-local weather data boosts AccuWeather's local forecasting capabilities.
  • Partnerships with urban planners offer expansion into climate resilience services.
  • Subscription-based models for premium weather data present revenue growth opportunities.

What critics are saying

  • Increased competition from tech giants threatens AccuWeather's market share.
  • Free weather apps may reduce demand for AccuWeather's premium services.
  • Integration challenges from TOA Systems acquisition could affect operational efficiency.

What makes AccuWeather unique

  • AccuWeather offers hyper-local forecasts and unique severe weather alerts globally.
  • The company integrates advanced AI and machine learning for personalized weather predictions.
  • AccuWeather's acquisition of TOA Systems enhances its global lightning detection capabilities.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

INACTIVE