Full-Time

Product Marketing Coordinator

Confirmed live in the last 24 hours

AccuWeather

AccuWeather

501-1,000 employees

Provides accurate weather forecasting services

Data & Analytics
Consumer Software
Consumer Goods

Compensation Overview

$50k - $60kAnnually

Junior, Mid

Remote in USA

Category
Product Marketing
Product
Required Skills
Marketing
Requirements
  • A bachelor’s degree in marketing or a similar field or equivalent combination of education and experience is required.
  • 2-3 years of marketing experience required
  • Previous experience/expertise specifically in product marketing required
  • Must have strong communication skills both oral and written
Responsibilities
  • Assist with the product marketing strategy for both AccuWeather for Business and our AccuWeather iOS & Android App
  • Create and update current and new product positioning, descriptions, and messaging across the AccuWeather product suite
  • Understand and implement the AccuWeather Foundational Marketing Message into all applicable marketing outputs
  • Work with the product team to drive app downloads through app store optimization and app store marketing
  • Understand AccuWeather for Business customers and how they utilize AccuWeather’s services across data, forecasting, and asset protection
  • Will have a specific focus on our AccuWeather for Business products, working with internal teams to implement product packages and bundles
  • Work alongside the product team and marketing team to implement weather event driven market tactics
  • Manage content strategy and work with the product team to ensure marketing deliverables are provided for product releases and app updates
  • Present and educate product updates internally, assisting AccuWeather staff to understand product descriptions and functionality

AccuWeather provides weather forecasting services to individuals, businesses, and government agencies. It uses advanced technology to deliver accurate local, national, and global weather forecasts, including real-time updates on temperature, precipitation, and wind speed. The company also specializes in forecasts for severe weather events like hurricanes and thunderstorms, aiding users in preparation and response. AccuWeather differentiates itself from competitors through its diverse clientele and multifaceted business model, which includes advertising, subscription services, and enterprise solutions. The goal of AccuWeather is to ensure that users have access to reliable weather information to make informed decisions and enhance safety.

Company Stage

N/A

Total Funding

N/A

Headquarters

State College, Pennsylvania

Founded

1962

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Ecosia expands reach to over 20 million global users.
  • TOA Systems acquisition provides unique lightning data for businesses and government agencies.
  • Matt Gillis' appointment could boost growth in digital advertising and mobile platforms.

What critics are saying

  • Emerging weather tech startups threaten AccuWeather's market share.
  • Free weather data services from government agencies challenge AccuWeather's subscription model.
  • Integration challenges with TOA Systems may delay enhanced lightning detection rollout.

What makes AccuWeather unique

  • AccuWeather offers hyper-local forecasts and severe weather alerts through Ecosia partnership.
  • The acquisition of TOA Systems enhances AccuWeather's global lightning detection capabilities.
  • AccuWeather integrates Plume Labs' air quality forecasting technology for health-conscious users.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match