Full-Time
NorthAB, LLC
1,001-5,000 employees
Financial technology for end-to-end payment solutions
Compensation Overview
$55k - $90k/yr
Senior
No H1B Sponsorship
Remote in USA
No specific city or state requirements; candidates can work from anywhere in the US.
- Bachelor’s degree in Data Science, Marketing, Statistics, or Business.
- Minimum three (3) years of digital marketing experience.
- Minimum five (5) years of data segmentation experience
- Ability to structure and present data in an organized fashion.
- Proficiency in Excel or Google Sheets.
- Proficiency in Google Analytics and Google Data Studio.
- Experience creating reports in Salesforce.
- Strong understanding of UTM tracking.
- Ensure Marketing efforts are tracked from beginning to end, including lead through activation.
- Use tools such as Google Analytics and Heap to generate reports demonstrating user behavior across websites and mobile applications.
- Measure responses to changes in programs using Google Analytics and other tools. Create analysis reports, KPIs and dashboards that communicate the overall digital strategy, performance and its impact on the company’s business objectives.
- Collaborate with the Data Science team to generate reports in Sigma Analytics and Salesforce showing financial performance of marketing campaigns, such as customer acquisition cost, pay back period, and cost per activation.
- Work to ensure all ads and landing pages are properly tracked with UTMs, Google Tags, Salesforce campaigns, phone numbers, etc..
- Maintain the Google Analytics and Heap Analytics accounts.
- Continuous testing of landing pages to ensure proper campaign tracking is in place.
- Troubleshoot campaign tracking / data quality issues.
- Build out persona reporting based on our current customer list.
- Assist in conducting competitive research as needed.
- Experience with HubSpot preferred.
NorthAB, LLC provides comprehensive payment solutions for businesses of all sizes. Their products facilitate the entire payment process, from development to execution, ensuring that businesses can manage their transactions smoothly. NorthAB offers a user-friendly merchant portal that allows businesses to handle operations and payments efficiently. They cater to a wide range of clients, from small businesses to large enterprises that process over $100 billion in electronic transactions annually. What sets NorthAB apart from its competitors is its focus on creating a flexible payment ecosystem that supports growth and scalability. The company's goal is to simplify payment processing for businesses, enabling them to focus on their core operations.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Troy, Michigan
Founded
2006
Simplify's Take
What believers are saying
- Embedded finance trend enhances NorthAB's product offerings within non-financial platforms.
- BNPL services integration can reshape consumer payment preferences for NorthAB.
- AI in fraud detection improves NorthAB's security measures and reduces fraud.
What critics are saying
- Emerging fintech startups may erode NorthAB's market share.
- Blockchain adoption could disrupt NorthAB's traditional payment systems.
- Data privacy regulations may increase compliance costs for NorthAB.
What makes NorthAB, LLC unique
- NorthAB offers end-to-end payment solutions for businesses of all sizes.
- The company provides a user-friendly merchant portal for easy payment management.
- NorthAB's personalized support enhances customer experience and satisfaction.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Mental Health Support
Parental Leave
Tuition Reimbursement
Company News
The payments ecosystem thrives on collaboration. After all, in a world where consumers expect seamless, one-click experiences, no single player can do it all. Partnerships allow businesses to tap into each other’s strengths. Think of it this way: If payments were a nightclub, Visa and Mastercard would be the superstar DJs, but the real party happens when FinTech startups, banks and merchants get together on the dance floor. “We look for partners who not only bring innovative solutions that align to the needs of our clients and our merchants but also align to the vision of making payments as seamless and value-driven as possible,” Weilynn Tan, head of Ecosystem Partnerships, SVP Product Integrations at North, told PYMNTS
For decades, payments infrastructure was largely controlled by major financial institutions and legacy processors, with limited flexibility for customization. However, the rise of open banking, cloud computing and API-first development has changed the equation. Payment platforms are now embracing API-first products and developer-friendly architectures, enabling independent software vendors (ISVs) to build on top of their infrastructure to create bespoke payment experiences. “Payments have eaten software,” Bryan Long, director of product management at North, told PYMNTS in an interview. “Anything you can think of, there is an app for it, and there are payments embedded within that app… In the past 15 years, ISVs have been experiencing an increasingly significant, new revenue stream thanks to embedded payments.”
TROY, Mich., Aug. 14, 2024 /PRNewswire/ -- Fintech leader North (formerly North American Bancard) announced today that their Chief Data and Analytics Officer, Jeffrey Vagg, has been recognized by H2O.ai as a 2024 AI 100 Leader.This prestigious list celebrates individuals and organizations at the forefront of the AI revolution, recognizing those who drive innovation and impactful AI implementations across various sectors.Vagg and his fellow honorees were selected through a rigorous process involving public nominations, LLM-powered analysis, and evaluation by H2O.ai's VP of Data Science, Olivier Grellier, alongside an independent judge, research firm Evident AI."There won't be a Fortune 500 company that is not led by an AI maker or Data Scientist by 2030. Every organization will have its strategy led by data and AI and be purpose-led from the heart," said Sri Ambati, CEO and founder of H2O.ai.Of his inclusion on the list, Vagg said: "I am truly honored to be recognized. This achievement is a testament not only to individual effort but to the incredible work of my amazing team at North. Together, we are continuously expanding the ways we integrate AI into our solutions, pushing the boundaries of what's possible."Describing North's investment in this emerging field, Vagg noted: "Our company is deeply committed to balancing performance, cost, and risk when leveraging various types of AI. Our approach includes a blend of traditional machine learning, expert systems, and pattern recognition AI, ensuring we deliver robust and reliable solutions
With a new name and logo, payments technology leader commits to continue mission empowering businesses and industry innovatorsTROY, Mich., Aug. 5, 2024 /PRNewswire/ -- North American Bancard, LLC (NAB), a U.S.-based leader in fintech solutions, has unveiled its new identity, including a new name and logo, as the result of an extensive rebranding mission. NAB will now be known as "North" to best reflect its leadership in the payments and business management space through its delivery of industry-leading products and services to businesses of all types and sizes. In the 30 years since its inception, North has grown to processing over $100 billion in annual transaction volume, supporting nearly all business verticals and operating more than a dozen of the most diverse companies in the payment space. "The name change accentuates the direction and vision we have come to embrace as a company over the last three decades," Marc Gardner, Founder CEO. "North communicates our unique advantage and boundless effort in the next generation of payment solutions, support for our partners to emerge as winners, and understanding that the simplest solutions are often the best."The new brand identity emphasizes the "Go North Together" mindset, showcasing the company's ability to partner with businesses of all sizes, empowering them upward with access to a simplified yet valuable ecosystem that doesn't stop at payments
Points North, a leading compliance software provider, reported record results for the 2023 fiscal year ending December 31, 2023.ContactAlise Houserman***@points-north.com Alise HousermanEnd-- Software company Points North achieved better-than-expected results across all product lines in fiscal year 2023, surpassing full-year expectations. New customer sales grew by 92% across all products, and record revenues were driven by a 36% increase in recurring revenue. As a continuation of midyear results, the company's strategic initiative to diversify demand through direct channels accelerated in the back half of 2023, as direct demand from marketing efforts, including SEO (Search Engine Optimization), soared by over 138% compared to the previous year. Partner revenue also showed strong growth, rising by 65% compared to 2022. Client retention rates improved by 8% in 2023.CEO Keith Pelatowski summarized 2023, "Our full-year results are a direct result of the key strategic initiatives created and planned for 2023, and our team's ability to execute together throughout the year. Our strong focus on attracting top talent across our expanded company structure drove productivity and responded to record demand from the market.""Our success stems from listening closely to customers and continuously enhancing our offerings to solve their pain points," Keith continued, "We're proud that clients place their trust in us, and we strive to earn it daily through exceptional service and products."This dedication is evident in Points North's launch of their first-of-its-kind Certified Payroll Reporting Full Service offering