Custom Software Engineering Analyst

Skill required: Marketing Operations - Hyper Text Markup Language (HTML)
Designation: Custom Software Engineering Analyst
Qualifications:Any Graduation
Years of Experience:2 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages.
What are we looking for? Campaign Planning and Requirements Gathering: • Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any). • Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development: • Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. • Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing: • Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices: • Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution: • Identify and resolve any HTML/CSS-related issues that may arise during email campaign development. • Marketing Automation platform knowledge: Familiarity with the Salesforce Marketing Cloud platform, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. • JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. • Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. • Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates. • SQL: Understanding of SQL queries to work with data within SFMC s Data Extensions. • A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance. • Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of work • Please note that this role may require you to work in rotational shiftsAny Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us atwww.accenture.com

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