Full-Time

Paid Digital Marketing Manager

Posted on 8/28/2024

Farmer's Business Network

Farmer's Business Network

1,001-5,000 employees

Technology-driven services for family farmers

Food & Agriculture
Data & Analytics
Social Impact

Compensation Overview

$125k - $155kAnnually

+ Equity Compensation

Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Tableau
Salesforce
Google AdWords
Data Analysis
Google Analytics
Requirements
  • 3+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platforms
  • Experience collaborating with multi-functional in-house teams and external agencies
  • Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment
  • Extensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms
  • Comfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects.
  • Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
  • Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
  • Implement detailed keyword strategy to be leveraged for both SEM and SEO
  • Experience with Google Merchant Center and Google Shopping Ads
  • Strong technical acumen and hands-on experience with tools such as Google Analytics, Amplitude, Tableau, Salesforce, and Marketo
  • Experience with Google Analytics (incl. GA4) and attribution modeling
  • Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills
  • Results-oriented mindset with experience building reports and dashboards for reporting on qualitative and quantitative metrics that focus on revenue, conversion, sales, and other marketing goals
  • Experience managing call tracking platform integration
  • Expert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
  • Lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive digital growth
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business
Responsibilities
  • Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channels
  • Drive funnel acquisition and optimization through paid digital performance marketing channels
  • Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketing
  • Utilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals
  • Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and roles
  • Practice data based decision making related to digital campaign management
  • Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
  • Own the forecasting, monitoring, and reporting of performance marketing budgets
  • Develop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
  • Continuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriate
  • In partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention
Farmer's Business Network

Farmer's Business Network

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Farmers Business Network (FBN) provides a range of products and services to family farmers, focusing on increasing their profitability. The company sells farm inputs like seeds and livestock feed directly to farmers, ensuring competitive prices and convenient delivery. FBN stands out by eliminating middlemen through its direct-to-farm model, which allows for better pricing while maintaining profitability. The goal of FBN is to enhance the sustainability and financial success of family farmers by leveraging data and technology.

Company Stage

Series G

Total Funding

$893.8M

Headquarters

Sioux Falls, South Dakota

Founded

2014

Growth & Insights
Headcount

6 month growth

5%

1 year growth

9%

2 year growth

26%
Simplify Jobs

Simplify's Take

What believers are saying

  • FBN's expansion into Canada increases market share and revenue potential.
  • Surpassing $1 billion in financing highlights FBN's role in agricultural financial solutions.
  • Partnership with ADM boosts regenerative agriculture adoption through the Gradable platform.

What critics are saying

  • New CEO may disrupt operations if strategic shifts are not managed well.
  • Expansion in Canada may face regulatory hurdles impacting growth plans.
  • Reliance on financing options exposes FBN to risks if farmers default.

What makes Farmer's Business Network unique

  • FBN offers a unique farmer-to-farmer network for shared agronomic insights.
  • Direct-to-farm commerce model eliminates middlemen, offering competitive prices.
  • FBN's Gradable platform supports regenerative agriculture and sustainable practices.

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Benefits

In Sickness And In Health - We offer a robust medical, dental and vision plans to all full time employees and their families. We even offer discounted pet insurance!

Work Hard Play Harder - Unlimited time off so you can take time off when you need time off. It's important to rest and recharge.

Adulting Time - We care about your future so we offer 401(k), pre-tax benefits, income protection plans and money management tools such as Personal Capital & SoFi.

A Piece of the Pie - All of our full time employees are offered equity as part of their benefits package.

INACTIVE