Social Media Strategy Lead

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The General Motors Global Social Marketing team is looking for a dynamic Social Media Strategy Lead to support a growing team on one of our leading vehicle brands. This individual will lead the tentpole and evergreen social media strategy and brand engagement tactics for the brand across channels and platforms. This subject matter expert will lead execution of best-in-class social media campaigns that resonate with the brand's key customer demographics and bring the brand to life across social content formats on both established and emerging platforms.

As a social first strategic thinker and passionate social media user, you’ll leverage the latest trends to connect with audiences effectively. Your experience in managing integrated campaigns, and developing social communities. This individual should possess experience in managing and maintaining healthy social media presence and calendars, creating evergreen and tentpole brand content to drive performance against key KPIs, including reach, engagement, and brand loyalty. If you’re a social media maven, excited to make a significant impact and lead innovative social media strategies to elevate the brands experience, apply now!

Key Responsibilities:

• Foundational Agency Collaboration & Leadership: Brief social media agencies on objectives and expectations, ensuring alignment with brand and overarching social goals and KPIs.
• Content Planning: Collaborate with the social agency to deliver evergreen always on social strategy and content (always-on content pillars, product education & consideration assets, seasonal & cultural content generation).
• Content Calendar Management: Coordinate and maintain the social media content calendar, working closely with cross-functional teams, legal, third parties, and creative teams for key inputs. Ensure timely content uploads through the content planning tool, effectively coordinating paid and owned content.
• Social Channel Management: Lead social media channel management, ensuring adherence to proper formats and best practices.
• Community Development & Advocacy Fostering: Supported by agency and cross functional customer care teams, lead the overarching development of loyal customer/follower base within the social media community across platforms and interest groups including working with cross functional influencer leaders to foster macro/micro and UGC communities.
• Project Management: Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.
• Collaboration: Work with team members, partner agencies, and GM departments during all phases of content development to drive successful execution.
• Metrics Reporting: Collaborate with cross functional Analytics partners and agencies to coordinate monthly metrics and insights report meetings to inform future creative and content strategy.
• Media Partnership: Collaborate with the media team on creative refresh timing and performance analysis.
• Platform Engagement: Lead quarterly meetings with social platform partners to discuss best practices and innovative content strategies.
• Brand Consistency: Ensure all GMC social channels reflect the proper brand tone and voice.
• Trend Monitoring: Stay updated on current and emerging social media trends to inform content strategy.
• Global Coordination: Work with global teams to align content sharing and market strategies.
• Cross-Tier Opportunities: Identify opportunities for content utilization across dealer social channels.

Additional Job Description

Requirements:

• Experience: 5+ years in social media (campaign support or community management).
• Platform & Social Best Practices Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube,  etc.). Knowledge of social media best practices and trends.
• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.
• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.
• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
• Technical Skills: Proficiency in MS PowerPoint and Excel; general knowledge of digital marketing (SEO/SEM, digital display, email) is a plus.
• Collaboration: Ability to work effectively with diverse teams.
• Proactive Approach: Initiative to drive results and problem-solve effectively.
• Education: Bachelor’s degree required - Marketing, Public Relations, Communication, Business, or a related field preferred

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM

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Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

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