Growth Marketing Lead

​​We’re looking for someone who we can count on to…

• Own: Scaling paid channels / performance marketing, owning a multi-million dollar annual budget.
• Teach: Performance marketing best practices to cross-functional peers, empowering engineers, designers, and sales team members to contribute to our success in performance marketing.
• Learn: Ins and outs of building an agrifinance and climate tech company, including the nitty gritty of agricultural bookkeeping, the larger farm finance ecosystem, and natural resource management / ESG tie-ins. 

Within 1 month you’ll...

• Take over our paid marketing channels (Meta, Google, and others), optimizing spend to accelerate our growth. 
• Take over and improve our existing growth dashboards and report out on channel KPIs.
• Establish deep relationships with your team and cross functional peers.
• Audit and improve our workflows for producing ad creative, landing pages, and other campaign content.
• Familiarize yourself with Ambrook’s product and our research notes and recording repository from user onboarding calls and customer discovery interviews.
• Embed yourself deeply in understanding the state of farm finance, building a strong intuition about customer needs and audience segmentation.

Within 3 months you’ll...

• Manage end-to-end campaign planning, execution, and optimization.
• Partners with engineering to build clearer lead attribution and A/B testing frameworks to focus our spend on the highest-performing creative.
• Drive a significant increase in top of funnel from paid channels, implementing best practices from other high-growth startups.
• Bring online a new paid marketing channel, using the best practices from our existing paid channels.
• Write about your experience and how you improved Ambrook’s growth, processes, and team culture in a post on Ambrook’s company blog.

About you

• Proven experience owning and hitting aggressive growth targets.
• Experience running performance marketing, optimizing campaigns with paid social and search providers.
• Systems thinker who can adeptly discern the signal from the noise and understand how changes to one part of a growth funnel may affect another. 
• Experience building a growth engine in ambiguous, high-growth situations, especially in the transition from pre- to post-hypergrowth
• Experience in SMB SaaS, especially with product-led growth, sales-assist, and channel partner growth motions.
• Competency with SQL and data analysis tools.
• Bonus: Experience in fintech.
• Bonus: Experience working in American industry – ag, trucking, construction, etc.

Benefits

• Competitive salary
• Health insurance
• 401(k) with matching contribution
• Flexible vacation time
• Flexible work hours
• Work-from-home/remote office stipend, or desk at Ambrook’s NYC office
• Wellness stipend
• Professional development stipend

Our values

• Real Talk – We create space for ourselves and others to be straightforward, vulnerable, and accountable. 
• Reach Understanding – We are driven by curiosity and empathy to learn about our customers, team, and world.
• Be Proactively Resourceful – We are internally motivated and externally empowered to identify opportunities and solve problems.
• Derisk Thoughtfully – We lean into the biggest risks we face as a company and put in the work to address them systematically. 
• Find the Positive-Sum – We believe in creating incentive structures that align the needs of our company, our customers, and our planet.