Full-Time

Director of Product Marketing

Posted on 10/2/2024

Keeper Security

Keeper Security

201-500 employees

Cybersecurity solutions for data protection

Cybersecurity

Senior

Remote in USA

100% remote position with hybrid option for candidates near Chicago.

Category
Product Marketing
Product
Required Skills
Market Research
SEO
Development Operations (DevOps)
Requirements
  • 5+ years of cybersecurity experience in a product/solutions marketing or engineering role
  • Comfortable with a mix of individual contribution and team management – you’re a true player/coach
  • Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
  • Experience operating in a multi-product environment
  • Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
  • Effective storyteller who can translate complex, highly technical subject matter into easy-to-understand content
  • Experience with successful cross-functional product and feature launches
  • Project management skills to manage multiple priorities in a dynamic environment
  • Someone who is innovative, fast-paced, energetic and a great cross-functional team collaborator
  • Results-driven, analytical yet pragmatic, with a bias for action
  • Background in IT Administration, DevOps or software engineering
Responsibilities
  • Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Consumer, Commercial, Public Sector (FED/SLED) and MSP
  • Develop compelling and differentiated product positioning and messaging that resonates with our target audiences
  • Work closely with the SEO, demand generation and product management teams to produce content such as blogs, web pages and videos around product features, use cases and more
  • Lead the development and execution of go-to-market strategies to drive product adoption and revenue growth
  • Support pricing decisions and make pricing recommendations for new products when needed
  • Collaborate with cross-functional teams to ensure seamless product launches, lead generation and market penetration
  • Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
  • Serve as a center of excellence for competitive intelligence for the company
  • Leverage competitive insights to inform all product marketing work streams including positioning, inputs to product strategy and go-to-market strategies
  • Conduct market research to identify trends, competitive landscape and customer needs
  • Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
  • Use insights to inform product strategy and positioning
  • Understand buyer personas deeply to inform go-to-market strategies and develop effective sales enablement techniques
  • Create sales collateral, tools and training materials to empower the sales team with competitive positioning and product differentiation
  • Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies

Keeper Security provides cybersecurity solutions aimed at protecting sensitive data for individuals and businesses. Its main product is a zero-knowledge security platform, which means that the company cannot access the data stored by its users, ensuring high levels of privacy and security. This platform is scalable, allowing it to adapt to the needs of various organizations, from small businesses to large enterprises. Unlike many competitors, Keeper Security is recognized for its extensive audits and certifications, which enhance user trust. The company operates on a subscription-based model, offering tailored plans for personal, family, student, business, and enterprise use, with options for multi-year commitments that provide savings. The goal of Keeper Security is to deliver reliable data protection while ensuring continuous updates and support for its users.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$58.6M

Headquarters

Chicago, Illinois

Founded

2011

Growth & Insights
Headcount

6 month growth

7%

1 year growth

19%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of remote work increases demand for Keeper's secure access solutions.
  • Partnerships with cloud providers like Sherweb expand Keeper's market reach and customer base.
  • The new Risk Management Dashboard meets enterprise demand for comprehensive security analytics.

What critics are saying

  • Emerging cybersecurity startups may erode Keeper Security's market share.
  • AI-driven cyber threats could outpace Keeper's current capabilities, requiring significant investment.
  • Decentralized identity solutions may reduce demand for traditional password management services.

What makes Keeper Security unique

  • Keeper Security offers a zero-knowledge security platform ensuring maximum privacy for users.
  • The company is highly certified, including SOC-2 and ISO 27001, enhancing trust and reliability.
  • Keeper's subscription model provides tailored plans, ensuring steady revenue and continuous service updates.

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