Director of Product Marketing

Keeper Security is hiring a Director of Product Marketing with a background in IT, DevOps or software engineering to drive the business and go to market to support the rapid growth of the company. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago. 

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and lead the product go-to-market strategy, create compelling messaging and positioning, assist with product launches and enable the revenue team.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper’s affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

About the Role

The Director of Product Marketing will report to the Vice President of Global Marketing and play a critical role in positioning Keeper Security’s products within the competitive cybersecurity landscape. You will be a hands-on contributor and have the opportunity to build a team based on business needs. If you’re passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we’d love to hear from you!

Responsibilities

• Product Positioning, Messaging and Content:
• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Consumer, Commercial, Public Sector (FED/SLED) and MSP
• Develop compelling and differentiated product positioning and messaging that resonates with our target audiences
• Work closely with the SEO, demand generation and product management teams to produce content such as blogs, web pages and videos around product features, use cases and more
• Go-to-Market Strategy:
• Lead the development and execution of go-to-market strategies to drive product adoption and revenue growth
• Support pricing decisions and make pricing recommendations for new products when needed
• Collaborate with cross-functional teams to ensure seamless product launches, lead generation and market penetration
• Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
• Competitive Intelligence and Analysis:
• Serve as a center of excellence for competitive intelligence for the company
• Leverage competitive insights to inform all product marketing work streams including positioning, inputs to product strategy and go-to-market strategies
• Market Research:
• Conduct market research to identify trends, competitive landscape and customer needs
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Use insights to inform product strategy and positioning
• Sales Enablement:
• Understand buyer personas deeply to inform go-to-market strategies and develop effective sales enablement techniques
• Create sales collateral, tools and training materials to empower the sales team with competitive positioning and product differentiation
• Customer Advocacy:
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies

• 5+ years of cybersecurity experience in a product/solutions marketing or engineering role
• Comfortable with a mix of individual contribution and team management – you’re a true player/coach
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
• Experience operating in a multi-product environment
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
• Effective storyteller who can translate complex, highly technical subject matter into easy-to-understand content
• Experience with successful cross-functional product and feature launches
• Project management skills to manage multiple priorities in a dynamic environment
• Someone who is innovative, fast-paced, energetic and a great cross-functional team collaborator
• Results-driven, analytical yet pragmatic, with a bias for action
• Background in IT Administration, DevOps or software engineering

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt