INACTIVE
Internship
Amazon Marketing Co-Op
Posted on 2/7/2023
Bose
5,001-10,000 employees
Produces high-quality audio products and systems
Consumer Software
Consumer Goods
Framingham, MA, USA
Required Skills
Sales
Marketing
Data Analysis
Requirements
- We're looking for students to join our Co-Op Program who are obsessively curious about 'what's next'. You'll get hands on experience with our products and learn from the best of the best in the business. You will immerse yourself into Bose for 6 months and get the opportunity to grow the skills your learned in the classroom with hands on work experience. By the time you end your time with us, you will have been given the opportunity to truly make a real impact in the future of Bose and your career!
- Opportunities don't stop at your day-to-day work. While you're getting an in depth look at your area of expertise, we'll expose you to other areas of the company. Our Co-Ops are given the opportunity to connect with senior leadership across the business to understand different perspectives at Bose. You'll network with other Co-Ops and colleagues to grow your network for the future!
- Timeframe - July-December 2023
Responsibilities
- You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It's in these moments that sound matters most
- At Bose, we believe sound is the most powerful force on earth. And we've dedicated ourselves to improving it for nearly 60 years. Ever since our founder, Dr. Amar Bose, bought a stereo system and thought, “I can make this better,” we've been relentlessly pushing forward to the next best thing
- Innovation is more than what we do. It's who we are - constantly learning and constantly curious. We never stop imagining what better sound sounds like. We're music fanatics and audio engineers. We're explorers and inventors and dreamers. And we're passionate down to our bones about making whatever you're listening to a little more magical
- The Amazon Marketing team at Bose builds marketing and media programs that drive sales of Bose products on Amazon in North America and Europe. We drive visibility, engagement and conversion of Bose on Amazon platforms
- This role will support our Global Amazon Marketing team and work closely with members of that team to assist in developing content for the product detail pages and brand stores, building and deploying paid media campaigns, and working with our analytics team on measurement and reporting. They will partner with Bose team leads in US & EU, as well as interact with agency partners
- RESPONSIBILITIES Support the team on creative develop for new product page builds Audit product page and brand store content across regions to ensure it meets brand & product standards Partner with media leads to document & review quarterly media plans Support weekly performance reporting using dashboards and established reporting tools Participate in the development and management of quarterly testing plans Support team on overall documentation of marketing plans and new product launch plans Semester long research projects
Bose Corporation specializes in creating high-quality audio products, including headphones, speakers, soundbars, and home audio systems. The company focuses on research and development to enhance sound quality and user experience, resulting in patented technologies that set its products apart from competitors. Bose's business model includes selling audio products through online and retail channels, as well as offering exclusive memberships like the "My Bose" program to foster customer loyalty. Their goal is to deliver exceptional sound experiences while ensuring customer satisfaction through policies like a 90-day trial period and comprehensive support services.
Company Stage
N/A
Total Funding
$430.2K
Headquarters
Framingham, Massachusetts
Founded
1964
Growth & Insights
Headcount
6 month growth
↓ -5%1 year growth
↓ -5%2 year growth
↓ -5%
Simplify's Take
What believers are saying
- Bose's recent introduction of the Ultra Open Earbuds showcases its continuous innovation in wearable audio technology.
- The acquisition of a minority stake in Noise allows Bose to leverage its R&D capabilities and expand into international markets.
- Collaborations with professional audio resellers, like the partnership with Midwich at ISCVEx 2024, highlight Bose's influence in the professional audio sector.
What critics are saying
- The highly competitive consumer electronics market requires Bose to continuously innovate to maintain its market position.
- Dependence on retail partners for sales could be a vulnerability if market dynamics shift towards direct-to-consumer models.
What makes Bose unique
- Bose's commitment to R&D has resulted in numerous patented technologies that enhance sound quality and user experience, setting it apart from competitors.
- The company's exclusive 'My Bose' membership program drives customer loyalty and repeat purchases, a unique approach in the consumer electronics market.
- Bose's policies like a 90-day trial period and price match promise build trust and confidence, distinguishing it from other audio brands.
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