Creative Lead

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Helping our members better understand their own health and their benefits is a critical part of Aetna’s mission to offer access to quality, affordable care. This position is directly responsible for the creative execution of behavior change marketing campaigns designed to improve the health of our members and lower the cost of their care.

Position Summary:

The Creative Lead (Copywriting) is responsible for producing highly compelling and persuasive customer-facing communications. This role owns the content and messaging strategy of industry-leading print and digital materials (including direct mail, email, SMS and landing pages) designed to help drive better health outcomes for over 25 million Aetna members.

This role is an integral member of the NYC-based Behavior Change Pods — an agile, cross-functional marketing team made up of creative, strategy, operations and technology roles. In addition to delivering behavior change campaigns to Aetna members, the Behavior Change Pods also serve as a test & learn innovation group inside CVS Health’s marketing organization.

On the Behavior Change Pods, Creative Leads are instrumental in how we translate marketing strategy and business objectives into member-centric materials. In this role, you will:

• Build content/messaging strategies for highly targeted behavior change campaigns
• Write compelling yet easy to understand copy with considerations for brand guidelines, industry best-practices and channel-specific requirements
• Tailor content to different audience segments or archetypes based on our campaign targeting and overall marketing strategy
• Ensure content is aligned to appropriate testing strategies as part of our test-and-learn approach
• Collaborate with designers to create engaging layouts for print and digital channels
• Present work to internal partners and business owners, outlining creative decision making and facilitating feedback discussions

To be successful in this role, you’ll need a strong strategic approach to creative development with the ability to create content tailor made for specific audiences. Collaboration is key as you’ll be working very closely with designers, strategists, operations leads and email/web developers in a fast-paced environment. And attention to detail is essential to ensure high-quality and error-free campaigns, particularly with constantly evolving needs.

REQUIRED QUALIFICATIONS: 

· 5+ years of experience in leading the development of content for direct-to-consumer marketing campaigns

· Experience writing for both long form (microsite, direct mail) and short form (email, SMS) content

· Strong communication and presentation skills

· A keen eye for detail

PREFERRED QUALIFICATIONS: 

· Experience working in an agile environment

· Experience working with marketing personas

· Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and Figma is a plus

EDUCATION: 

· Bachelor’s degree or equivalent experience

This role is a hybrid role based out of our NYC office (generally 2 days a week onsite).

Applicants must provide a digital portfolio (either website or PDF) with samples of their past work.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$72,360.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 03/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.