Full-Time

Senior Data Analyst

Acquisition

Confirmed live in the last 24 hours

Dmg Media

Dmg Media

1,001-5,000 employees

Delivers information, analysis, and entertainment

Consulting
Real Estate
Entertainment

Senior

London, UK

Category
Data Analysis
Data & Analytics
Required Skills
Microsoft Azure
Market Research
Python
R
SQL
Tableau
Data Analysis
Google Cloud Platform
Requirements
  • 5+ years of demonstrable experience within Customer/Subscriber acquisition for an internet based business – ideally within Publishing/Media.
  • Strong and demonstrable experience and deep understanding of Data Analysis and related tools/techniques. Exhibit a high level of expertise in understanding web derived data and interpreting it within real life business situations.
  • Proficiency in data analysis/visualisation tools and languages (e.g., Excel, PowerQuery, SQL, Python, R, Microsoft PowerBI, Tableau, Jupyter Notebooks) as well as Cloud architectures (Google Cloud/Microsoft Azure) and data modelling.
  • Demonstrate experience of using machine learning tools and statistical techniques to produce solutions to problems.
  • High level of attention to data detail and thoroughness. Ability to think data end-to-end. Strong analytical thinking and problem-solving skills.
  • Ability to self-learn and acquire expertise rapidly in own and other related fields.
  • Ability to work with and without direction and deliver to deadline.
  • Confident, motivated, proactive, focussed on business objectives and a strong communicator.
  • Strong people skills, able to engage with a wide range of stakeholders at all levels.
  • Natural curiosity and desire to create something special in this once-in-a-career opportunity.
Responsibilities
  • Collect, analyse, and interpret data related to subscriber acquisition from various sources (e.g., website analytics, CRM systems, marketing campaigns). Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) such as conversion rates, acquisition costs, and customer lifetime value. Conduct A/B testing and other experimentation to identify the most effective acquisition strategies.
  • Analyse user behaviour data to identify trends, patterns, and opportunities for improving the subscriber acquisition funnel. Collaborate with the marketing team to design, execute, and evaluate acquisition campaigns. Provide insights and recommendations for targeting, segmentation, and personalization of marketing efforts.
  • Perform market research and competitor analysis to understand industry trends and benchmark performance. Identify potential new acquisition channels and partnership opportunities.
  • Partner with Product, Editorial, and Customer Success teams to align acquisition strategies with overall business goals. Communicate findings and insights effectively to stakeholders across the organization.
  • Work closely and proactively with the Subscriptions Team to address product/service issues and opportunities identified to increase subscriber acquisition.
  • Work closely with Subscriptions Team to design and implement targeted customer acquisition campaigns based on the insights gained from your data analysis. Collaborate with stakeholders to inform personalized offers, promotions, and incentives to retain at-risk customers.
  • Work with Subscription Team to analyse performance of A/B testing on various acquisition strategies to identify the most effective interventions. Iterate through strategies based on testing results and analysis to continually improve the effectiveness of acquisition efforts.
  • Develop forecasting models to predict future churn rates based on historical data and traffic trends. Provide accurate and timely forecasts to enable proactive decision-making and inform strategic planning.
  • Foster a subscriber-centric culture by promoting awareness and understanding of acquisition dynamics through the proactive application and sharing of data analysis across the organisation.
  • Implement automated processes for routine acquisition analysis tasks to improve efficiency – most likely in the form of regular reporting. Encourage a culture of continuous learning and innovation within the team. Establish and monitor key performance indicators (KPIs) related to subscriber acquisition. Regularly report on the progress of acquisition strategies, highlighting successes and areas for improvement. Devise and produce regular KPI Reporting and Key Metrics Monitoring.
  • Ensure data accuracy and integrity across all acquisition metrics and reporting systems. Work with data engineering and IT teams to improve data collection processes and systems.
  • Adhere to ethical standards in data collection and analysis, ensuring customer privacy and compliance with relevant regulations at all times.

DMGT operates a variety of businesses that provide information, analysis, and entertainment to both individuals and companies. It focuses on three main areas: consumer media, property information, and events & exhibitions. The company generates revenue through subscriptions, advertising, and fees from events, aiming to deliver high-quality content and services. DMGT stands out from its competitors by maintaining a long-term investment strategy that promotes sustained growth and stability, allowing it to hold leading positions in its markets. The goal of DMGT is to serve a diverse clientele, from consumers looking for news and entertainment to businesses needing detailed property insights and industry events.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition as best media partner enhances attractiveness to advertisers and partners.
  • Strategic focus on U.S. market expansion with Sean Walsh's appointment.
  • Partnership with Diversity Standards Collective boosts brand reputation and audience reach.

What critics are saying

  • Shift towards short-form video impacts traditional print and long-form content consumption.
  • Increased competition from digital-native platforms like The Athletic and Axios.
  • Economic downturns may reduce advertising budgets, affecting revenue.

What makes Dmg Media unique

  • DMG Media invests in AI to monetize digital content, enhancing revenue streams.
  • Appointment of Tony Manfred boosts video content, increasing engagement and monetization opportunities.
  • Mail Plus launch indicates a shift towards monetizing digital content effectively.

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