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Full-Time

Senior Data Analyst

Acquisition

Confirmed live in the last 24 hours

Dmg Media

Dmg Media

201-500 employees

Multi-channel media company delivering trusted content

Entertainment
Consumer Software
Consulting

Senior, Expert

London, UK

Location: dmg::media Headquarters – London.

Category
Data Analysis
Data & Analytics
Required Skills
Power BI
Microsoft Azure
Python
Jupyter
R
SQL
Tableau
Marketing
Data Analysis
Requirements
  • 5+ years of demonstrable experience within Customer/Subscriber acquisition for an internet based business – ideally within Publishing/Media.
  • Strong and demonstrable experience and deep understanding of Data Analysis and related tools/techniques. Exhibit a high level of expertise in understanding web derived data and interpreting it within real life business situations.
  • Proficiency in data analysis/visualisation tools and languages (e.g., Excel, PowerQuery, SQL, Python, R, Microsoft PowerBI, Tableau, Jupyter Notebooks) as well as Cloud architectures (Google Cloud/Microsoft Azure) and data modelling.
  • Demonstrate experience of using machine learning tools and statistical techniques to produce solutions to problems.
  • High level of attention to data detail and thoroughness. Ability to think data end-to-end. Strong analytical thinking and problem-solving skills.
  • Ability to self-learn and acquire expertise rapidly in own and other related fields.
  • Ability to work with and without direction and deliver to deadline.
  • Confident, motivated, proactive, focussed on business objectives and a strong communicator.
  • Strong people skills, able to engage with a wide range of stakeholders at all levels.
  • Natural curiosity and desire to create something special in this once-in-a-career opportunity.
Responsibilities
  • Collect, analyse, and interpret data related to subscriber acquisition from various sources (e.g., website analytics, CRM systems, marketing campaigns). Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) such as conversion rates, acquisition costs, and customer lifetime value. Conduct A/B testing and other experimentation to identify the most effective acquisition strategies.
  • Analyse user behaviour data to identify trends, patterns, and opportunities for improving the subscriber acquisition funnel. Collaborate with the marketing team to design, execute, and evaluate acquisition campaigns. Provide insights and recommendations for targeting, segmentation, and personalization of marketing efforts.
  • Perform market research and competitor analysis to understand industry trends and benchmark performance. Identify potential new acquisition channels and partnership opportunities.
  • Partner with Product, Editorial, and Customer Success teams to align acquisition strategies with overall business goals. Communicate findings and insights effectively to stakeholders across the organization.
  • Work closely and proactively with the Subscriptions Team to address product/service issues and opportunities identified to increase subscriber acquisition.
  • Work closely with Subscriptions Team to design and implement targeted customer acquisition campaigns based on the insights gained from your data analysis. Collaborate with stakeholders to inform personalized offers, promotions, and incentives to retain at-risk customers.
  • Work with Subscription Team to analyse performance of A/B testing on various acquisition strategies to identify the most effective interventions. Iterate through strategies based on testing results and analysis to continually improve the effectiveness of acquisition efforts.
  • Develop forecasting models to predict future churn rates based on historical data and traffic trends. Provide accurate and timely forecasts to enable proactive decision-making and inform strategic planning.
  • Foster a subscriber-centric culture by promoting awareness and understanding of acquisition dynamics through the proactive application and sharing of data analysis across the organisation.
  • Implement automated processes for routine acquisition analysis tasks to improve efficiency – most likely in the form of regular reporting. Encourage a culture of continuous learning and innovation within the team. Establish and monitor key performance indicators (KPIs) related to subscriber acquisition. Regularly report on the progress of acquisition strategies, highlighting successes and areas for improvement. Devise and produce regular KPI Reporting and Key Metrics Monitoring.
  • Ensure data accuracy and integrity across all acquisition metrics and reporting systems. Work with data engineering and IT teams to improve data collection processes and systems.
  • Adhere to ethical standards in data collection and analysis, ensuring customer privacy and compliance with relevant regulations at all times.

dmg media is an esteemed player in the international multi-channel media sector, delivering a wide array of trusted content across various platforms that cater to a global audience of over 24 million daily. This company is recognized for its excellence in journalism and dedication to providing insightful coverage that resonates with a diverse audience. Working here offers the unique opportunity to be part of a dynamic team that values expert storytelling and creative freedom, all while being at the forefront of adapting to evolving digital landscapes.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2008

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of experienced leaders in video and podcasting could significantly enhance DMG Media's multimedia capabilities and audience engagement.
  • Recognition as the best media partner to work with by the IPA survey underscores DMG Media's strong industry reputation and potential for high-quality collaborations.
  • Partnerships with organizations like the Irish Red Cross demonstrate DMG Media's commitment to social responsibility, potentially boosting its public image and brand loyalty.

What critics are saying

  • The rapid expansion into new content formats like video and podcasts may strain resources and lead to execution challenges.
  • The competitive media landscape requires continuous innovation, and failure to keep up could result in declining audience engagement.

What makes Dmg Media unique

  • DMG Media's strategic appointments in video and podcasting signal a strong commitment to diversifying content formats, unlike traditional media companies that may focus solely on print or digital articles.
  • Their partnership with the Diversity Standards Collective highlights a proactive approach to inclusivity, setting them apart in the media landscape.
  • The launch of Mail Plus, a paid digital version of their print newspaper, offers a unique blend of free and premium content, catering to a broad audience spectrum.