Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

At CVS Health, we are a health care innovation company focused on helping people on their path to better health, and we are looking for innovative marketers who think big, push boundaries to drive business results, and keep the consumer at the center of everything we do. You’ll be part of our Pharmacy & Consumer Wellness & Enterprise Brand Strategy Retail marketing team. 

The Senior Manager of Brand Strategy & Activation is responsible for supporting a variety of initiatives to help to acquire new customers, increase engagement with existing customers, and drive enterprise value.

• Ownership and end-to-end accountability for projects from initiation through execution – write marketing brief, gain stakeholder alignment, brief internal & external creative agency partners, creative approval and implementation.
• Supports creation, socialization, and adoption of our enterprise brand scorecard to measure brand health and progress.
• Strong ability to flex critical thinking skills identifying/ solving for business challenges and opportunities.
• Ability to present an opportunity/ recommendation in a clear, concise manner in Power Point
• Effectively and efficiently communicate with cross-functional teams to ensure execution of performance marketing strategies. 
• Plan and oversee execution of key marketing tactics ensuring successful delivery and results.
• Possess strong project management and organization skills, with ability to manage multiple initiatives and moving parts; with a high level of attention to detail.
• Leverage analytics to forecast and measure marketing channel performance, and support optimization to deliver desired results.
• Manage and develop strong, collaborative relationships with partners across the organization and lead cross-functional team to ensure consistent communication and execution of strategy 
• Work closely with Insights team to field customer research and apply learning’s into actionable strategy. 
• Conduct competitive analysis to identify strengths, weaknesses and opportunities for CVS
• Drives development of marketing plans rooted in consumer, competitor and company insights, leveraging results and insights to support recommendations on go-forward campaigns.
• Act as an independent self-starter and anticipate requests to properly manage and execute projects and initiatives.

Required Qualifications

• 6+ years of marketing, strategy and / or consulting experience with a strong analytical foundation, ideally in a Retail organization and possessing a solid understanding of Retail business dynamics.

Preferred Qualifications

• Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously. 
• High level of comfort working and managing cross-functional relationships in highly matrixed organization.
• Excellent communication skills.
• Strong PC knowledge including Microsoft Word, Excel, and Power Point
• Enjoys managing projects in an environment where priorities can change quickly. 
• Self-motivated individual who can function and win in a demanding, performance-driven environment.
• Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with others.

Education

Bachelor’s degree in marketing, communication, liberal arts or similar field OR equivalent (4 years’ experience and High School Diploma/GED) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 02/28/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.