Content Strategist

Content Strategist, Corporate and B2B – Boston

We seek a dynamic and motivated content strategist to work with a team of integrated media specialists, including platform strategists, graphic designers, social media managers, and earned media gurus, on behalf of our major Corporate/B2B clients in Boston. This person will work with internal team members and clients to determine client objectives and develop and activate comprehensive, multi-channel content strategies to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline and be familiar with digital storytelling across earned, owned, and paid media — subject matter expertise in financial services or science and technology is preferred.

The Ideal Candidate Would Have:

- 3-5 years of experience in content strategy, corporate communications, or B2B marketing 
- A proven track record of working under daily, weekly, and monthly deadlines
- A keen sense of news value and editorial judgment, especially in financial services or science and technology
- Experience writing, reporting, and interviewing
- Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
- Ability to develop creative story ideas and an eagerness to execute them
- Be able to write sharp, engaging copy on a variety of topics, in different voices for various audiences and content types
- Knowledge of multimedia storytelling and executive social media communication
- A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
- Effective communication skills with clients and internal team members
- Experience working with clients in an agency setting is a plus
- Understanding of corporate social platforms like LinkedIn and SEO principles

What You Will Do:
- Analyze client objectives and audiences to determine content channels and types
- Create editorial workflows, develop content calendars, and report on content results
- Generate and help produce story and content packages (blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers) - Edit and help oversee editorial calendars — both for websites and social channels
- Edit stories from freelancers and others for publication on the web
- Develop and write short-form copy for social posts across multiple channels
- Manage analytics and reporting on web content
- Contribute story ideas – from pitch to execution – for multiple digital platforms
- Coordinate with other departments and teammates, such as art, media buying, social media, and more
- Analyze content and perform content analyses to inform strategies
- Provide strategic consultation to clients
- Develop and execute strategies for executive social media presence
- Apply SEO best practices to content creation and optimization

This role requires a strong background in corporate communications, executive communication, and/or B2B marketing content strategies. The ideal candidate will be well-versed in creating various content formats, including long-form content, social media posts, and other digital assets.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $60,000 - $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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