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Director of Martech & Owned Media/CRM
Confirmed live in the last 24 hours
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Data Analysis
Management
Marketing
Sales
Segment
Social Media
Requirements
  • 10+ years experience in Owned Media/MarTech
  • Proven work experience as a Digital Media Director or similar role in the Marketing Department
  • Solid Experience developing, implementing, and managing CRM and Social Media strategies
  • Demonstrated experience in working with databases, data analysis, and segmentation
  • Core skills in MarTech strategy & planning, maturity model assessments, and agile marketing
  • Proficiency in developing roadmaps for marketing technology ecosystems needed to better serve customers (e.g. marketing automation platform, CDP)
  • Ability to lead and facilitate workshops-discovery, brainstorming, review, and final read-out
  • Solid background in customer acquisition/retention strategies
  • Technical expertise with both B2B and B2C CRM and analytical systems
  • Numerate with the ability to produce reports and derive valuable insights and analysis
  • Experience working with cross-functional teams has developed ideas to bring together brand goals and tailor objectives based on consumer needs
  • Knows how to recruit, develop, motivate and retain a high-performing marketing technology team
  • Proven leadership experience
  • BSc in Marketing or relevant field
  • The ability to multitask and manage time effectively
  • Exceptional attention to detail
  • Strong decision-making skills
  • You are data-driven, a creative problem-solver, and focused on understanding customer behavior
Responsibilities
  • Lead the creation and management of programs designed to foster customer loyalty, increase retention & engagement, deliver on sales growth objectives, and increase customer lifetime value
  • Own and deliver comprehensive CRM, Customer Journey & Social Media strategies to drive loyalty through activations across all touchpoints of the customer lifecycle
  • Define segmentation and personalization practices and build highly personalized campaigns through mobile, email and other engagement channels
  • Nurture cross-functional collaboration internally to enable complex data-driven business and engagement strategies with a focus on highly scalable & repeatable outcomes
  • Advise on systems integrations between channels for data & campaign bidirectionality across complex MarTech Stacks, CRMs, & API Infrastructure
  • Nurture cross-functional collaboration internally to enable complex data-driven business and engagement strategies with a focus on highly scalable & repeatable outcomes
  • Demonstrate, engender and evangelize organizational understanding of customer-centricity and the value of putting the customer at the center of the communications strategy
  • Work closely with our Data Management team to build dashboards, understand the data, and communicate opportunities and successes for all campaigns
  • Build upon personas and customer insights work to append data to our database andal leverage to personalize their experience
  • Partner with the Growth Marketing B2C & B2B Teams to navigate a segmented customer journey based on personalization tactics, product affinities, and behavioral patterns of our current customers/leads
  • Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customer's lifecycle and drive LTV metrics
  • Build yearly, quarterly, and monthly financial targets for owned channels as well as the respective plan for performance reporting to fully understand the impact of the marketing activity across all channels
  • Drive omnichannel orchestrated experiences leveraging industry-leading marketing automation platforms
  • Develop a testing strategy for all our owned channels we use to communicate with our customers and gain an understanding of what messages resonate and with what customer segment, as well as to continually pivot strategies based on learnings
  • Evaluate Mindvalley's marketing technology maturity and needs from a people/process/system perspective to deliver a strategic roadmap that enhances digital maturity, is aligned with organizational objectives, and ensures scalability
  • Partner with technology to drive all necessary integrations for mobile, web, OTT and in-app channels
  • Inspire the team to continuously evolve into automation and reduce manual tasks
  • Evaluate and further develop a refer-a-friend program to drive the loyalty of existing customers
  • Manage, coach, and grow direct reports around digital strategy
Desired Qualifications
  • 3-5 years of experience in marketing for subscription-based products
  • 3-5 years of experience in B2B Marketing Technology
  • Social Media Management Platform and CRM systems domain knowledge
Mindvalley
Company Overview
Mindvalley incubates and accelerates businesses that innovate on transformational education for all ages, through mediums