About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. To support Fivetran’s continued growth, we are building and optimizing a Self Service Motion/PLG user experience in order to automate as much revenue as possible when acquiring, activating, and expanding our smaller customers. We’re looking for a Lead, PLG Marketing who will set and drive the multi-channel marketing strategy for Fivetran’s Self Service Motion. You will lead cross-functional teams in delivering on that strategy, working closely with Product, Marketing, Analytics, and Operations teams to drive user acquisition, conversion, adoption, usage, retention, and expansion.

In this role, you’ll join a small-but-mighty, high-impact, and high-visibility PLG leadership team. Our PLG leadership team is data-driven, always has a pulse on new areas of opportunity, and breaks down silos to test, learn, and iterate as quickly as possible.

This is a full-time position based out of our Denver, CO or Oakland, CA offices or remotely in the US.

Technologies You’ll Use

Marketo, Heap, Chameleon, Salesforce, Looker

What You’ll Do

• Support the vision and direction for PLG marketing by developing and delivering the strategy for multi-channel lifecycle programs to drive engagement, adoption, and retention for signups, free plan, and self-service customers. 
• Continuously test, monitor, and refine marketing programs to increase conversion, customer engagement and growth. You will be responsible for designing and developing the product led motion from acquisition to activation, onboarding, usage, monetization and expansion including determining the right activities that accelerate top of funnel acquisition and high conversion rates from each phase to the next.
• Collaborate to mobilize resources from our global marketing teams, including PR, social media, digital marketing, field marketing, product marketing, and operations.
• Work closely with Analytics and Data Science teams to identify new segments, drive program and funnel conversion, and optimize the customer journey.
• Develop targeted messaging and positioning for product-led growth initiatives. Create compelling content that resonates with audience pain points and drives action.
• Contribute insights and requirements for product experiments roadmap and PRD creation. 
• Build and maintain strong relationships to ensure alignment on goals, objectives, and resource allocation. Regularly deliver updates and recommendations to senior leadership and cross-company stakeholders.
• Stay current on industry trends, competitive landscape, and best practices in product-led growth, informing and adapting our approach as needed.

Skills We’re Looking For

• Experience in product-led growth marketing within the SaaS or technology industry
• Proven track record of implementing successful PLG strategies and driving growth
• Strong analytical skills and proficiency in using data-driven insights to inform marketing decisions
• Adept at creating compelling marketing programs and content that resonate with target audiences
• Strong knowledge of audience segmentation, A/B testing, multivariate testing, and other testing methodologies
• Experience working in a fast-paced environment and balancing multiple high-velocity projects at a time
• Exceptional communication skills, with an ability to communicate plans and performance to a wide audience, from senior management to stakeholders.

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