Senior Manager/Director of Demand Generation

C3 Integrated Solutions is a market leader in helping the Defense Industrial Base (DIB) navigate cybersecurity and compliance requirements, including CMMC, NIST 800-171, and GCC High. Backed by private equity and having recently merged with Ingalls Information Security, C3 is in an exciting period of rapid growth and innovation.

We partner with organizations across the defense supply chain to secure their operations and position them for long-term success in a highly regulated environment. With the final CMMC rule now in effect and demand surging across the industry, this is a pivotal moment to join our team. You’ll be at the center of scaling a marketing engine that not only drives growth but also strengthens national security by empowering contractors to meet critical compliance standards.

If you’re looking for an opportunity to build, innovate, and make an immediate impact — while working alongside a passionate team of experts — C3 is the place to do it.

About the Role
We are seeking a data-driven, execution-minded marketing leader to own our demand generation engine and the marketing operations foundation that fuels it. This role is both strategic and hands-on: building scalable, multi-channel campaigns that drive predictable pipeline while ensuring our martech stack, data, and reporting, deliver full-funnel visibility. The ideal candidate is a HubSpot, 6sense, and Salesforce power user with proven experience in ABM, attribution modeling, and pipeline acceleration.

This is a highly cross-functional role, serving as the bridge between marketing, sales, and operations to deliver growth.

What You'll Do

Campaign Strategy & Pipeline Growth

• Develop and execute integrated campaigns across email, digital, paid, events, and ABM that drive awareness, engagement, and qualified pipeline.
• Build and manage campaign calendars aligned to sales goals, target accounts, and priority verticals.
• Lead ABM strategies in 6sense to identify, engage, and convert high-value accounts.
• Build and optimize nurture programs in HubSpot to move prospects through the funnel and support upsell/retention campaigns.

Marketing Operations & Technology

• Own the full marketing technology stack (HubSpot, 6sense, ZoomInfo, etc.).
• Serve as the point of contact for system integrations and ensure seamless workflows across marketing, sales, and IT.
• Build automation, lifecycle stages, and lead routing processes that improve speed-to-lead and sales alignment.
• Continuously evaluate and optimize new tools and processes for scalability and ROI.

Data, Attribution & Reporting

• Drive data enrichment, hygiene, and governance across databases.
• Design and maintain multi-touch attribution models to prove marketing’s impact on pipeline and revenue.
• Build executive dashboards to track funnel performance, CAC, LTV, velocity, and campaign ROI.
• Provide insights and recommendations to marketing and sales leadership to optimize performance.
• Own Marketing reporting, ensuring consistent, accurate, and timely delivery of performance insights to leadership.

AI & Optimization

• Leverage AI tools for campaign personalization, automation, and operational efficiency.
• Pilot emerging martech innovations that create competitive advantage.
• Partner with brand and content team on SEO strategies that increase inbound traffic and conversions.

What You'll Bring

• 6–8 years of B2B marketing experience with a mix of demand generation and marketing/revenue operations (IT services, SaaS, or cybersecurity a plus).
• Proven track record of building pipeline-driving campaigns that tie directly to revenue.
• Expert-level proficiency in HubSpot (workflows, scoring, reporting, automation) and Salesforce (certifications strongly preferred).
• Hands-on experience with ABM and intent data platforms (6sense, Demandbase, etc.).
• Strong understanding of attribution, funnel reporting, data governance, and lead management processes.
• Analytical, collaborative, and comfortable balancing strategic planning with executional ownership.
• Passion for AI, marketing technology, and continuous optimization.

What Success Looks Like

• Predictable flow of qualified leads and opportunities across the funnel.
• A clean, reliable, and enriched data foundation enabling full visibility from lead to revenue.
• Accurate attribution models that showcase marketing’s revenue contribution.
• Seamless processes for lead scoring, routing, and campaign execution.
• Paid, organic, and ABM programs optimized for efficiency and growth.
• AI-enabled workflows and reporting that drive smarter, faster decisions.

What You'll Get

• To be a part of one of the fastest-growing companies in America, and a talented team to back you up.
• An awesome culture, backed up by winning several Best Places to Work awards.
• 100% remote work environment (U.S.-based)
• Medical, Dental, Vision Insurance
• Four Weeks of Paid Time Off (vacation & sick leave)
• Four weeks of Paid Maternity and Paternity leave
• Two days of Paid Volunteer Time
• 401(k) with 4% Company Match
• Company Bonus Structure
• Tuition Reimbursement
• Employer-sponsored Disability & Life Insurance
• Professional Development

This a remote US-based position with minimal travel.

C3's Core Values:

• Team Human: Respecting all humans is a critical part of who we are at C3. We practice integrity in all interactions, we empathize with others, we create a supportive work environment, and we support the communities in which we live and operate.
• Security First: At the cornerstone of our business, we prioritize security above convenience, cost or efficiency. A “security-first” approach means we practice what we preach and we lead by example for our clients.
• Be an Advocate: We are passionate in our advocacy for our customer’s success and a path to the best solution for their business. We embrace feedback, put ourselves in your shoes and advocate for your interests as our own.
• Embrace Change: It's a practical necessity in an industry that never stands still. As a new entity born from the merger of two top-ranked CMMC-focused IT services companies, we're keenly aware that our success hinges on our ability to adapt - whether that means integrating new platforms, refining processes, or keeping pace with changing guidelines.
• Resilience: Our ability to withstand adversity and accomplish objectives while maintaining professionalism and discipline is critical to successful crisis management and risk avoidance.

C3 Integrated Solutions is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

This is a general description of the duties, responsibilities and qualifications required for this position. Physical, mental, sensory, or environmental demands may be referenced to communicate the way this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, C3 Integrated Solutions will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.