Product Marketing Lead
Enterprise
Updated on 2/26/2024
Vimeo

1,001-5,000 employees

Video sharing platform
Company Overview
Vimeo was created as a place for creative pros to beautifully and easily show off their work. Today, Vimeo is much more than a viewing destination. It's a start-to-finish video platform giving creative professionals, businesses and organizations everything they need to make and market amazing, impactful videos.

Company Stage

Seed

Total Funding

$174.5M

Founded

2004

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-8%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
Communications
Marketing
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • 6+ years of experience in product marketing
  • Deep expertise in enterprise SaaS solutions
  • Experience in enterprise security, privacy, and compliance solutions
  • Clear track record of driving business results through data-driven marketing strategies
  • Exceptional writing and storytelling skills, including the ability to translate complex product features into clear and concise benefits for customers
  • Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills with the ability to prioritize effectively
Responsibilities
  • Develop and implement comprehensive go-to-market strategies and own business results
  • Develop and own compelling product positioning and messaging that differentiates Vimeo’s enterprise solutions in the market
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
  • Build a deep understanding of the customer and serve as their voice, collecting and prioritizing customer feedback with the product and sales teams
  • Be a product expert and communicate its value to key stakeholders across the company
  • Equip Vimeo’s sales teams with the tools and training they need to effectively communicate Vimeo’s value proposition to prospects and customers
Desired Qualifications
  • Experience with video technology