Vimeo is looking for a passionate and seasoned product marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our enterprise customers at all stages of the funnel.
This role will drive awareness, adoption, and market positioning for Vimeo Enterprise, and will report directly to the Director of Product Marketing. This role is ideal for a data-driven self-starter with exceptional storytelling skills, who can work on both creative marketing initiatives and data-driven strategy.
What you’ll do:
- Develop and implement comprehensive go-to-market strategies and own business results
- Develop and own compelling product positioning and messaging that differentiates Vimeo’s enterprise solutions in the market
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
- Build a deep understanding of the customer and serve as their voice, collecting and prioritizing customer feedback with the product and sales teams
- Be a product expert and communicate its value to key stakeholders across the company
- Equip Vimeo’s sales teams with the tools and training they need to effectively communicate Vimeo’s value proposition to prospects and customers
Skills and knowledge you should possess:
- 6+ years of experience in product marketing
- Deep expertise in enterprise SaaS solutions
- Experience in enterprise security, privacy, and compliance solutions
- Clear track record of driving business results through data-driven marketing strategies
- Exceptional writing and storytelling skills, including the ability to translate complex product features into clear and concise benefits for customers
- Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong project management skills with the ability to prioritize effectively
Bonus points (nice skills to have, but not needed):
- Experience with video technology
#LI-OZ1
Targeted Base Salary Range: $135,000 to $205,500
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.
Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
About Us:
Vimeo (NASDAQ:VMEO) is the world’s most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world’s largest companies. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
