Full-Time

Group Director

Paid Social

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$165k - $185kAnnually

+ Bonus

Senior, Expert

New York, NY, USA

This is a hybrid position, which may require some in-office days.

Category
Growth Marketing
Growth & Marketing

You match the following Horizon media's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • A social guru, passionate about the social media landscape
  • A strategic thought leader
  • A forward-thinking innovator, eager to challenge the status quo
  • A data driven, problem solver with foresight and the ability to develop creative solutions
  • A collaborative team-oriented manager, with strong delegation and organization skills
  • An effective communicator with strong verbal and written skills
  • Confident in navigating conversations with senior leadership internally and externally
  • Able to quickly learn new services and dashboards
  • Able to train staff on new ad product offerings and dashboards
  • Able to educate and explain the role of Paid Social in service of client’s objectives
  • A supporter of and advocate for diversity, equity and inclusion
Responsibilities
  • Overseeing a team of paid social strategy & buying professionals
  • Overseeing strategic client approaches, integrated with all digital channels under the Performance Group
  • Implement short- and long-term team planning, integrating Paid Social with all channels in the Performance Group
  • Oversee Quality Control and Team processes / operations ensuring client output performance is strong and accurate
  • Maintain oversight on strategic outputs and plans for Performance clients
  • Provide active voice in communication optimization strategies, proactively communicating challenges and opportunities
  • Serve as senior client contact for all channel needs, delegating day to day responsibilities to team, ensuring client satisfaction and retention
  • Leads channel specific inputs for all New Business pitches, as well as being the initial client lead of all New Business onboarding inside Paid Social
  • Develops partnerships with internal agency and department stakeholders to identify dept growth opportunities and solutions
  • Sustains balanced work structures and staff resources in a service driven team with fluctuating, real time and seasonal needs
  • Manages team to maintain talent growth and retention, providing career guidance, development training and oversight; Covering a Bi-Coastal Team
  • Maintain and approve team finance and forecasting documents, working closely with the Finance group to monitor hiring, profitability and resources
  • Represent Marketplace and Social teams at all agency level training and education sessions, providing a clear path to social success for digital and brand colleagues
  • Cultivate and Maintain external vendor and partner relationships
  • Maintain oversight over team POV generation
  • Remains current in an ever-changing landscape; is a domain expert on all things paid social including but not limited to Brand Safety, Measurement, Competitive Insights etc.
Desired Qualifications
  • Degree in marketing, social media marketing, digital marketing preferred
  • 9+ years of related work experience in online advertising environments (Facebook, Instagram, LinkedIn, Twitter etc.)
  • Strong client-facing voice and experience being a client and team lead in Paid Social
  • Proficiency with Excel and Forecasting
  • Direct hands-on experience in online advertising environments having directly managed a high volume of paid social buys (Facebook, LinkedIn, Twitter) preferred, but not required
  • Trouble-Shooting skills related to Social platforms, Ads APIs and New Product releases

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Unlike many competitors, Horizon Media emphasizes diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients in the market while reflecting the diverse communities it serves.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnership with Akkio enhances data-driven advertising strategies for better client outcomes.
  • Involvement in sustainability initiatives attracts environmentally conscious clients and boosts brand reputation.
  • Partnership with Tropical Smoothie Cafe showcases ability to drive brand visibility in fast-casual sector.

What critics are saying

  • Shift in influencer marketing requires pivot to interest-based strategies, challenging traditional methods.
  • Increased competition from other full-service agencies with the launch of One Horizon.
  • Dependence on high-profile partnerships poses risk if they don't yield expected results.

What makes Horizon media unique

  • Horizon Media's One Horizon agency offers integrated marketing solutions combining technology, data, and creativity.
  • The company's focus on psychographic approaches in influencer marketing aligns with consumer interests.
  • Horizon Media's commitment to diversity and inclusion enhances its reputation in the media industry.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Pet Insurance

Childcare Support

Identity Theft Insurance

Fertility Treatment Support

Fitness Reimbursement

Company News

PR Newswire
Jan 22nd, 2025
"The New Rules Of Influence": Research Reveals Fundamental Shift In Influencer Marketing Effectiveness

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategiesSwell.AI reimagines how social impact is measured, leveraging a psychographic approach for more authentic content creation and stronger audience engagementNEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media's full-service social and influencer agency.Horizon Media (PRNewsfoto/Horizon Media)The study, "The New Rules of Influence," calls out the brand challenge and opportunities represented by the rise of influencers. As Blue Hour Studios' research shows, a "random piece of content" from a creator is as, if not more, influential in purchases than other content sources. An overwhelming 80% of consumers agree a "random piece of content" will influence them to buy something on social media."Influencer marketing has evolved from a 'nice-to-have' into a strategic imperative, but many brands are still operating on best practices from 2015," said Monika Ratner, Head of Growth at Blue Hour Studios. "Our research shows that the fundamental rules of influence have shifted. Success today requires moving beyond demographic matching to focus on shared interests and values."The comprehensive study of 1,000 American social media users across generations revealed three key principles for effective influencer marketing:Interests Over Demographics: The study found an influencer's connection to interests is nearly twice as impactful as traditional demographics in driving sales

Campaign Live
Dec 19th, 2024
Tropical Smoothie Cafe has selected Horizon Media as its agency of record

Tropical Smoothie Cafe has selected Horizon Media as its agency of record.

PR Newswire
Dec 19th, 2024
Tropical Smoothie Cafe® Selects Horizon Media As Media Agency Of Record To Accelerate Nationwide Growth

Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key marketsNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Tropical Smoothie Cafe, the nation's largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review. This partnership is set to elevate the brand's national footprint through Horizon Media's data-driven strategies, advanced technology and innovative media solutions

PR Newswire
Dec 11th, 2024
Horizon Media Expands Creative Footprint With Launch Of One Horizon, A Full-Service Advertising Agency

New agency amplifies Horizon Media's commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement. NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands

MarTech Cube
Oct 7th, 2024
Horizon Media announced multi-year strategic partnership with Akkio

Horizon Media announced multi-year strategic partnership with Akkio.