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Full-Time

People Experience Communications Manager

Posted on 9/26/2024

Crunchyroll

Crunchyroll

501-1,000 employees

Streaming service for anime and dramas

Consumer Goods
Consumer Software
Entertainment

Compensation Overview

$98.7k - $123.3kAnnually

+ Performance Bonus + Employer Matched Retirement Savings

Senior, Expert

Culver City, CA, USA

Hybrid work from Culver City, CA office.

Category
Administration
Human Resources
People & HR
Required Skills
Communications
Marketing
Asana
Requirements
  • 8+ years in Internal or Executive Communications or related experience
  • Bachelor's Degree in Communications, Marketing, English, Journalism or a similar combination of experience and education
  • Proficient in Google Workplace Suite, Microsoft Office, Slack
  • Familiarity with JIRA, Asana, and Google Sites for intranet management is a bonus
  • Available for limited travel domestically and internationally
Responsibilities
  • Manage the development and execution of global team member communication strategies to drive engagement and alignment with leadership direction and functional goals
  • Provide strategic counsel on sensitive issues with thoughtful messaging support and executive guidance as needed across a variety of projects
  • Develop and execute innovative ways to communicate, inform, and engage a diverse, international team member base, including language translation as needed
  • Strengthen Crunchyroll’s culture and values in communications and engagement efforts across the organization, including the support of team member events, Social Impact, Employee Resource Group (ERG) and Diversity Equity and Belonging (DEIB) programs
  • Create and execute communications plans on behalf of our leadership team, including messaging for global all-team function meetings, organization announcements, videos, presentations, internal channels, etc.
  • Help drive the creation and execution of time sensitive campaigns to boost team member engagement and inform on important People Experience business (benefits, compensation, recruiting, workplace, and more)
  • Capture the authentic voice of leadership in spoken and written communications and help shape the internal communications narrative aligned with the organization
  • Drive the collection, analysis and reporting for communication measurement metrics and related action plans in collaboration with the People Experience team

Crunchyroll specializes in streaming anime, manga, and Asian dramas for a global audience. It operates on a subscription-based model, offering both free ad-supported content and premium memberships that provide benefits like early episode access and high-definition streaming. Unlike larger streaming services, Crunchyroll focuses exclusively on niche content that appeals to dedicated fans of anime and Asian pop culture. The company also generates revenue through merchandise sales and original content production, fostering a strong community around its platform. Crunchyroll's goal is to serve and engage anime enthusiasts while building a loyal customer base.

Company Stage

M&A

Total Funding

$26.8M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

5%

1 year growth

16%

2 year growth

26%
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Simplify's Take

What believers are saying

  • Crunchyroll's strong brand and loyal customer base provide a stable platform for growth and innovation.
  • Collaborations with popular figures like rapper Logic and partnerships with gaming companies like Gameloft expand Crunchyroll's reach and influence.
  • The continuous addition of new shows and home media releases keeps the content fresh and engaging for subscribers.

What critics are saying

  • The highly competitive streaming market requires Crunchyroll to continuously innovate to retain its niche audience.
  • Dependence on licensing agreements for popular anime titles could pose risks if content providers choose to partner with competitors.

What makes Crunchyroll unique

  • Crunchyroll's exclusive focus on anime, manga, and Asian dramas sets it apart from general streaming services like Netflix and Hulu.
  • The dual revenue model of ad-supported free content and premium subscriptions allows Crunchyroll to cater to a wide range of users while ensuring a steady income.
  • Crunchyroll's venture into original content production and merchandise sales further strengthens its brand and community engagement.