Lead Data Scientist

Skip-its give players the opportunity to earn an in-game reward from rewarded videos without actually watching itAlthough this method will mean that ad revenue may be lower in-app purchases will receive a boost as skip-its are priced higherThis article was originally published on GameBiz ConsultingThe quest for the perfect monetisation balance is a complex challenge in the world of mobile games. It's a crucial factor that can make or break a title's success. As a result every developer actively explores various methods to discover the most effective approach.One such method is the implementation of what the industry has dubbed 'skip-its'. Rewarded videos are featured in many mobile games, but some players are put off by the need to watch these ads to gain a reward.Enter 'skip-its'… These allow players to skip rewarded ads altogether for a small fee. But how exactly do they work, and how could they impact a game's overall revenue?In this guest article, GameBiz Consulting’s head of ad monetisation, Božo Janković, answers those very questions with a deep analysis of skip-its and their impact on monetisation.Skip-its, also known as skips, skips-its, and tickets, offer the player the option to earn an in-game reward from a rewarded video ad without watching it.At the heart of most hypercasual and casual mobile games is the traditional ad monetisation model - a necessary, though often maligned, source of revenue. Players often find themselves in a love-hate relationship with in-game ads: they’re a ticket to various rewards, yet they interrupt the flow of gameplay if not implemented correctly.The rise of 'skip-its' is challenging the norm, introducing an option that allows players to bypass ads for a small fee yet still reap the rewards as if they had watched them.However, the rise of 'skip-its' is challenging the norm, introducing an option that allows players to bypass ads for a small fee yet still reap the rewards as if they had watched them

By joining forces with Pollen VC, Appodeal is taking a step further to provide mobile app businesses with non-dilutive financing options and flexible credit lines, enabling them to unlock the value trapped in their accounts receivable (AR) and reinvest into UA to scale quickly without relying on dilutive equity funding.