Director – Social Media

Blue Yonder Job Title:

Director, Social Media

Similar Job Title:

Marketing Director

Location:

US - Remote

Dallas Preferred

Overview:

As the Director of Social Media at Blue Yonder, you will be responsible for social media strategy, governance and execution. You will help increase our social media reach, amplify key messages, increase brand awareness, and positively shape our presence in the market.

What you will do: 

• Lead the day-to-day management of our corporate social accounts and global social campaigns. 
• Devise and execute strategies to drive organic social media growth and engagement. 
• Partner with Marketing leaders to evolve our social media strategy, ensuring it aligns with business goals while pushing creative boundaries across platforms. 
• Partner with Digital Marketing leaders to develop a cohesive organic and paid social media strategy. 
• Manage our employee social advocacy program. 
• Ensure all social content is on brand and aligns with corporate and solution messaging. 
• Conduct active social listening to gather insights and stay on top of social trends to respond to issues and opportunities. 
• Measure, analyze, and use data to continually optimize reach and engagement. 

What we are looking for: 

• Bachelor's degree preferred, in Communications, Marketing, or related field. 
• 7 + years of experience in B2B social media management.  
• Excellent writing skills and the ability to translate complex business and technology concepts into concise, clear language. Writing samples will be required. 
• Experience with graphic creation, video editing, and social media management tools required. 
• Strong collaborator and adaptive team player with the ability to shift priorities based on business needs.  
• Self-starter with proven record of working with a lean team mindset and ability to work with colleagues at all levels. 
• Willing and able to travel within the US and internationally. 
• Prior experience with a public company preferred. 
• Others: Project management and problem-solving skills. 

#LI-REMOTE