Full-Time

Head of Growth Marketing

Confirmed live in the last 24 hours

Overjet

Overjet

201-500 employees

AI solutions for dental care efficiency

AI & Machine Learning
Healthcare

Senior

Palo Alto, CA, USA + 3 more

More locations: Boston, MA, USA | Remote in USA | New York, NY, USA

Employees in Palo Alto, Boston, and NYC come to the office on Tuesdays and Wednesdays.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Salesforce
Data Analysis
Requirements
  • 5+ years of experience in acquisition or performance marketing
  • 3+ years of experience in B2B demand generation
  • Strong experience in paid social and SEO
  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once
  • Entrepreneurial spirit with an ability to build Overjet’s marketing acquisition strategy in an ambitious, high-growth start-up environment
  • Bachelor’s degree
  • Proficient in Pardot and Salesforce
Responsibilities
  • Leading the development of Overjet’s marketing acquisition / conversion plans and managing their tactical delivery, including measurement and results tracking.
  • Paid Media: Leading the strategy and execution of Overjet’s paid media presence across all channels, including search, programmatic, social, direct mail, and print media.
  • Website: Owning the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO.
  • Budget Management: Outlining and actively managing the budget supporting all 'working' marketing investments.
  • Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of clinic leads we should expect based on our investment levels and then being accountable for that number.
  • Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor / optimize the performance of various marketing assets.
  • Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy.
  • Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite in partnership with the VP of Marketing.

Overjet.ai focuses on enhancing oral health through artificial intelligence solutions tailored for the dental industry. The company offers two main products: the Clinical Intelligence Platform and the Claim Intelligence Platform. The Clinical Intelligence Platform assists dental providers by integrating AI insights from dental radiographs with patient and treatment data, which helps improve clinical performance and patient outcomes. Meanwhile, the Claim Intelligence Platform aids insurance companies by analyzing radiographic claims to streamline the claims review process, allowing for quicker approvals of straightforward claims. Overjet differentiates itself by specifically targeting the dental sector and providing tailored AI solutions that improve both clinical care and administrative efficiency. The goal of Overjet is to create a future where dental care is more precise, efficient, and centered around patient needs.

Company Stage

Series C

Total Funding

$127M

Headquarters

Cambridge, Massachusetts

Founded

2018

Growth & Insights
Headcount

6 month growth

12%

1 year growth

20%

2 year growth

69%
Simplify Jobs

Simplify's Take

What believers are saying

  • Overjet's specialized focus on the dental industry positions it as a leader in a niche but growing market, offering significant growth potential.
  • The company's AI-driven platforms can lead to substantial improvements in clinical performance and administrative efficiency, making it an attractive partner for large insurance companies and dental groups.
  • By streamlining the claims review process, Overjet can significantly reduce operational costs for payers, enhancing its value proposition.

What critics are saying

  • The niche focus on the dental industry may limit market size and growth opportunities compared to broader healthcare AI platforms.
  • Dependence on large insurance companies and dental groups could pose a risk if these clients decide to develop in-house solutions or switch to competitors.

What makes Overjet unique

  • Overjet focuses exclusively on the dental industry, providing specialized AI solutions that cater to both clinical and administrative needs, unlike broader healthcare AI platforms.
  • Their dual-platform approach, addressing both providers and payers, creates a comprehensive ecosystem that enhances both clinical outcomes and administrative efficiency.
  • The integration of AI findings from dental radiographs with practice management systems offers a unique value proposition that improves precision and communication in dental care.

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