Head of Marketing

PicnicHealth is simplifying clinical research with AI, making it faster and cheaper to get new treatments to patients. We’re bringing a patient-centered, AI-first approach to a $100b market otherwise dominated by old-school, services-driven incumbents.  We’re creating a streamlined operating system for clinical research, built on top of our AI for medical record data in trials and a personal health assistant that keeps patients engaged (NPS 66). 

Founded in 2014, PicnicHealth has raised over $100 million from investors including YC, Amplify Partners, Felicis Ventures and B Capital Group. Our business running observational studies more than doubled last year and we expect to grow even faster this year.  We've gained real traction in a conservative industry: 12 of the top 20 pharma companies use PicnicHealth, we've got 60+ publications across 40 disease areas, and we just had our first FDA approval that included our data in the submission.

The Opportunity

As the marketing leader at PicnicHealth, you'll spearhead the development of our presence in the market to drive growth. You'll lead the strategy to craft clear messaging and positioning for our products and the company as a whole, expanding our presence in the life sciences sector.

This role is perfect for someone who excels at defining what needs to be done, rather than waiting for direction—someone eager to shape the future of marketing at a company that’s revolutionizing healthcare.

As the Marketing Leader, you’ll be responsible for: 

Shaping  the PicnicHealth Story

• Define core positioning and messaging for the company and our flagship product delivering end to end observational research studies. 
• Conduct ongoing market research to better understand our customers, market trends, and competitors
• Maintain our story and messaging across all communications. 

Campaign Execution:

• Develop and execute marketing campaigns across various channels including online, social media, print, and events. 
• Produce thought leadership content and programs that build credibility in the life sciences space.
• Oversee the creation of marketing materials, content, and messaging to ensure brand consistency. 
• Monitor campaign performance, analyze data, and make adjustments as needed

Cross-functional Collaboration:

• Partner with sales teams to generate leads and drive sales conversions. 
• Collaborate with product teams to inform product strategy based on market insights. 
• Work with the project teams to ensure customer feedback is incorporated into marketing strategies. 

Demand Generation & Pipeline:

• Design and execute sophisticated, multi-channel demand generation programs targeted at our key buyers
• Create and optimize the marketing-qualified lead process in close partnership with the sales team.
• Measure ROI for marketing activities

Create a High  Performing Marketing Organization 

• Maintain and scale a high-performing marketing organization 
• Effectively managing budgets and resources as the company grows.
• Develop scalable processes and frameworks to support business growth.
• Foster a collaborative and results-oriented team culture. 
• Set marketing goals and KPIs to measure campaign success. 

You are a great fit if you:

• Havedeep technology and Life Sciences experience – You have 5+ years leading marketing within life sciences and health tech, with a strong understanding of clinical research, real-world studies, and digital health
• Know how to position complex solutions – You’ve successfully built product or corporate positioning strategies that translate technical or data-driven healthcare solutions into clear, compelling narratives for our  life sciences partners.
• Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
• Are results-focused – You know how to set KPIs, analyze performance, and use insights to continuously optimize marketing’s impact on revenue and growth.

We expect all team members to be motivated to be amazing in their roles and, ultimately, to move the PicnicHealth mission forward.

What is clinical research and why will PicnicHealth win?

Clinical research is the industry that runs studies to evaluate how drugs & treatments work. It's hugely impactful — better trials mean faster, cheaper drug development, which means more and better treatments reaching patients. Unfortunately, the process is very inefficient. Trials are one of the biggest bottlenecks in drug development, and all the exciting advances in biotech won't translate into real impact if clinical research doesn't work better.

The industry runs on outdated technology and manual processes. Research sites (hospitals, academic centers, doctors' offices) are a major bottleneck, and contract research organizations (CROs) spend most of their time wrangling sites and cobbling together vendor software. 

PicnicHealth has built technology that uniquely positions us to run faster, cheaper, and more flexible studies without requiring sites:

• PicnicAI (trained on 350M+ clinician annotations over 100k+ patient records) is the only system that can effectively access and structure all participant EMR data trials need
• Our AI health assistant (NPS of 66 in 2024) guides participants through study activities and enables most to be done at home
• We're an integrated solution — virtual site, CRO, and software platform — with AI built in from the ground up, initially focusing on observational research.  

The other perks & benefits you get when you work at PicnicHealth   

We pay competitive salaries. Everyone on the team is an owner: all full time employees get competitive equity.

The base salary PicnicHealth offers may vary depending upon the scope, complexity, and autonomy of the position and on the candidate’s job-related knowledge, skills, and experience. 

We’re a remote first company, with teammates spread across the US. We support in-person gatherings, including co-working spaces and multi-day onsites, to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year.  For our team members in the Bay Area, who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule.

You also get:

• Comprehensive benefits including above market Health, Dental, Vision
• Family friendly environment 
• Flexible time off
• 401k plan
• Free PicnicHealth account
• Equipment and internet funds for home office set up 
• Wellness Stipend

PicnicHealth is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong.