Job Description

The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We are looking for an Editor/Editorial Strategist to play a critical role in fueling that engine, driving editorial strategy for the retail beat at Square. As a subject matter expert in topic areas such as retail trends and thought leaders, retail business models, inventory and supply chain management, and ecommerce and in-person growth,  you will oversee content strategy — from pitching, production, distribution, and measurement — across Square’s owned channels for the retail beat as part of our award winning content program.

This will include the hands-on production of blog articles, seller stories, white papers, e-books, infographics, etc. in addition to media content such as audio, interactive digital, video, etc. with the aim to maximize the value of retail content and storytelling throughout Square’s strategic content marketing campaigns, and to drive innovation in how the Content team brings these topics to life for our key audiences. You will also work with influencers, thought leaders, and partners on content programs.

This is a highly creative and cross-functional role that will collaborate with the Communications, Social, Organic Discovery, Lead Generation, Integrated Marketing, Product Marketing, Creative, Experiential, and Sales teams in addition to Square partners, vendors, creative and media agencies to create high-quality, engaging content that moves critical business metrics at all stages of the seller journey. 

You will:

• Develop a retail content strategy that will inform the editorial calendar and ladder into a broader editorial plan and content strategy, working closely with team leads and other editors/strategists/specialists on full-funnel content marketing campaigns that support business, product, and audience goals.
• Develop and execute editorial strategies that support the use of Square for retail product solutions for SMBs. You will also work closely with cross-functional partners on go-to-market planning from an editorial lens, accounting for feature releases/updates, product announcements/launches, product/market research, NPS and other audience measurement inputs, etc.
• Manage editorial production for The Bottom Line content hub and other owned, partner, and syndication channels for the retail beat, including working with a content marketing agency to coordinate day-to-day editorial operations (pitching, assigning, writing, editing), developing content with content marketing program writers, and utilizing licensed content in support of the retail content strategy.
• Produce original content such as blog articles, seller stories, white papers, e-books, and other editorial formats such as Q&As, listicles, how-tos, long-form features, quizzes, etc. that support retail content strategy goals.
• Research retail trends and news, collaborating with internal/external experts, industry influencers, content partners, 3rd party researchers, and other sources to craft relevant perspectives and insights that will fuel a regular cadence of highly informed and data-driven content.
• Consult and inform strategies for content distribution in partnership with Square’s owned channel strategists/specialists and stakeholders, including public web (squareup.com), social media, YouTube, email, print, etc.
• Work with the Organic Discovery team to drive organic search traffic and authority on the Town Square content hub for retail topics, related product solutions, and keywords, utilizing keyword research for content optimization and topic/headline ideation.
• Generate content performance reports and insights, utilizing Google Analytics and internal tools to track trends and key results, and to inform ongoing content strategy.

Seek out fresh editorial perspectives and opportunities that can drive innovation and experimentation within the retail content strategy — from format to creative, to partnering with other teams at Square to forging new content partnerships — to fuel a best-in-class editorial program.

Qualifications

You have:

• 5+ years of post-university work experience and a BA/BS in a related field such as journalism, marketing, or communications
• Experience as a journalist or as a content marketer
• Top notch, demonstrated writing and editing skills across a variety of content types and formats
• Experience with content and editorial production (creating briefs, managing editorial calendar/deadlines, handling feedback, project management, etc.)
• Ability to develop content and editorial strategies
• A solid understanding of content distribution/marketing channel best practices (social media, email, paid ads, SEO, etc.)
• Knowledge of content measurement and reporting metrics
• A creative approach to editorial
• An energetic and willing attitude

Even better:

• A love of B2B marketing
• Experience working in a global and/or matrixed organization
• Experience working at a financial institution or fintech company in a content marketing or editorial role
• Experience writing for retail industry publications, or for retail clients
• Experience in driving business or product metrics
• Experience in other types of marketing, such as demand generation, lead generation, enterprise marketing, growth marketing, etc.
• SEO expertise
• Photoshop or other graphic design skills
• Video production experience