Editorial Strategist
Posted on 5/22/2023
Los Angeles, CA, USA
Experience Level
Desired Skills
Adobe Photoshop
Google Analytics
Graphic Design
Lead Generation
Market Research
  • 5+ years of post-university work experience and a BA/BS in a related field such as journalism, marketing, or communications
  • Experience as a journalist or as a content marketer
  • Top notch, demonstrated writing and editing skills across a variety of content types and formats
  • Experience with content and editorial production (creating briefs, managing editorial calendar/deadlines, handling feedback, project management, etc.)
  • Ability to develop content and editorial strategies
  • A solid understanding of content distribution/marketing channel best practices (social media, email, paid ads, SEO, etc.)
  • Knowledge of content measurement and reporting metrics
  • A creative approach to editorial
  • An energetic and willing attitude
  • A love of B2B marketing
  • Experience working in a global and/or matrixed organization
  • Experience working at a financial institution or fintech company in a content marketing or editorial role
  • Experience writing for retail industry publications, or for retail clients
  • Experience in driving business or product metrics
  • Experience in other types of marketing, such as demand generation, lead generation, enterprise marketing, growth marketing, etc
  • SEO expertise
  • Photoshop or other graphic design skills
  • Video production experience
  • Develop a retail content strategy that will inform the editorial calendar and ladder into a broader editorial plan and content strategy, working closely with team leads and other editors/strategists/specialists on full-funnel content marketing campaigns that support business, product, and audience goals
  • Develop and execute editorial strategies that support the use of Square for retail product solutions for SMBs. You will also work closely with cross-functional partners on go-to-market planning from an editorial lens, accounting for feature releases/updates, product announcements/launches, product/market research, NPS and other audience measurement inputs, etc
  • Manage editorial production for The Bottom Line content hub and other owned, partner, and syndication channels for the retail beat, including working with a content marketing agency to coordinate day-to-day editorial operations (pitching, assigning, writing, editing), developing content with content marketing program writers, and utilizing licensed content in support of the retail content strategy
  • Produce original content such as blog articles, seller stories, white papers, e-books, and other editorial formats such as Q&As, listicles, how-tos, long-form features, quizzes, etc. that support retail content strategy goals
  • Research retail trends and news, collaborating with internal/external experts, industry influencers, content partners, 3rd party researchers, and other sources to craft relevant perspectives and insights that will fuel a regular cadence of highly informed and data-driven content
  • Consult and inform strategies for content distribution in partnership with Square's owned channel strategists/specialists and stakeholders, including public web (squareup.com), social media, YouTube, email, print, etc
  • Work with the Organic Discovery team to drive organic search traffic and authority on the Town Square content hub for retail topics, related product solutions, and keywords, utilizing keyword research for content optimization and topic/headline ideation
  • Generate content performance reports and insights, utilizing Google Analytics and internal tools to track trends and key results, and to inform ongoing content strategy

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.