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NFL and AMEX tie-up, Super Bowl heading back to Las Vegas in 2029. The NFL's deal with credit card heavyweight American Express is a multi-year affair, starting later this year. American football's NFL has announced a major commercial tie-up with US credit card company American Express (AMEX), which will become the league's official payments partner from the 2026 season. AMEX succeeds Visa, which had a deal in place running through the 2020 to 2026 NFL seasons, valued by GlobalData Sport as worth $25 million per year. Visa's agreement ended after this year's season-ending Super Bowl. AMEX's new multi-year deal will see the company offer presale tickets for all International Games played by NFL teams, which will open in the next few days for the league's first Melbourne fixture being staged later this year. At the NFL Draft in Pittsburgh in late April, meanwhile, Amex will offer a range of activations for fans, including "card member priority lanes for select NFL-operated experiences." In addition, eligible AMEX card members will be able to enroll a card to make purchases at NFL Shop locations on-site at the NFL Draft. The credit card giant already has specific team deals in place with four franchises - the Atlanta Falcons, New York Giants, New York Jets, and Miami Dolphins. The Atlanta and New York deals, in fact, were announced simultaneously earlier this month. Later this year, the two parties will work together to introduce the NFL Extra Points American Express Credit Card. Renie Anderson, executive vice president and chief revenue officer at the NFL, commented on the tie-up: "This collaboration will allow Sportcal to expand access to unforgettable moments, from international games and tentpole events such as the Draft and Super Bowl to enhanced on-site experiences and presale opportunities. "American Express has a proven track record of elevating major sports moments, and together we'll provide our fans and their Card Members with more ways than ever to engage with the sport they love." Elizabeth Rutledge, AMEX's chief marketing officer, added: "Partnering with the NFL is a natural extension for us and our commitment to delivering meaningful perks, exclusive access, and elevated experiences." In terms of the NFL's commercial activity, earlier this month, the league announced a global agreement with US-based multi-national conglomerate Kraft Heinz that will see some of the world's most recognizable food brands marketed across the league. The five-year agreement sees Kraft Heinz become the league's inaugural official condiment partner, with the company's brands, including Heinz, Kraft, Velveeta, Philadelphia, Kraft Mac and Cheese, Primal Kitchen, Classico, A1, and more, gaining stadium and gameday visibility. Elsewhere, the NFL has confirmed that Las Vegas, Nevada, will host the 2029 edition of the iconic Super Bowl. Super Bowl LXIII will take place at Allegiant Stadium - home of the NFL's Las Vegas Raiders - in February of that year, it was announced yesterday following a vote by the full NFL ownership. The 2029 game will be the second time the Super Bowl takes place in Las Vegas - the first occasion was the 2024 Super Bowl, in which the Kansas City Chiefs beat the San Francisco 49ers 25-22. The Las Vegas Convention and Visitors Authority has claimed that the latter game generated over $1 billion in economic impact. Roger Goodell, commissioner of the NFL, has said: "Super Bowl LVIII demonstrated the scale, energy, and hospitality the city brings to global events, and we look forward to working alongside the Las Vegas Convention and Visitors Authority, the Raiders, and the community, to deliver an even greater experience this time around." Mark Davis, owner of the Raiders, added: "We're excited that the Super Bowl will be returning to Las Vegas and Allegiant Stadium in 2029. It's a testament to the Raiders, the LVCVA, civic leaders, the community, and the NFL working together as one." On Location, the firm that serves as the NFL's official hospitality partner, launched its priority access deposit program for Super Bowl LXIII hospitality packages. This year's Super Bowl took place in California, at Levi's Stadium, with next year's edition of the iconic annual game to be hosted at SoFi Stadium in that same state. Following these two Californian games, Super Bowl LXII in 2028 is set for Mercedes-Benz Stadium in Atlanta (as was unveiled in late 2024). Give your business an edge with its leading industry insights.

Kraft Heinz invests $250M in Montreal plant upgrade. Kraft Heinz makes announcement in Montreal, Québec. March 23, 2026 Kraft Heinz Canada has announced a $250 million investment to modernize its Mont Royal factory in Montreal. This significant investment reinforces the company's commitment to Canadian manufacturing and homegrown production. Iconic brands such as Kraft Heinz ketchup are made from paste from the Leamington, Ontario area. As part of this investment, Kraft Heinz Canada will work to introduce new production volume into the plant. This effort is designed to strengthen domestic food manufacturing and further anchor the company's operations in Canada, supporting local jobs and communities. Kraft Heinz Canada's heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between Kraft Foods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company (NASDAQ: KHC). Now the country's second largest food and beverage company, iconic Kraft Heinz Canada products such as Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renée's Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in more than 95 per cent of Canadian households.

Heinz becomes Official Sauce Supplier at Everton's Hill Dickinson Stadium. Everton and Heinz have forged an exciting new commercial relationship that will see Heinz products integrated into the matchday and event experience at Hill Dickinson Stadium. This partnership brings the brand's unmistakable flavour to the Club's historic fan base at their new waterfront home. Heinz becomes the first-ever Official Sauce Supplier of Everton Football Club. As part of the agreement, their iconic sauces are now available across a wide range of concourses, kiosks, premium bars and restaurants within the stadium. Additionally, Heinz branding will feature on the big screen and LED board inventory during Everton fixtures and other major events hosted at the venue. A best-in-class stadium experience. The move reflects Everton's ambition to curate a best-in-class stadium environment that blends football, food, entertainment and culture. By aligning with globally recognised brands that resonate with supporters, the Club aims to elevate the overall experience for visitors to Bramley-Moore Dock. Hill Dickinson Stadium represents a step change in Everton's commercial and experiential offer. Designed as a multi-purpose destination, the venue is already establishing itself as a major national and international hub. Mark Rollings, Chief Partnerships Officer at Everton Football Club, said: "Hill Dickinson Stadium has been designed to deliver a world-class experience on and off the pitch, and that means working with brands that supporters recognise, trust and enjoy in their everyday lives. "The presence of Heinz across the stadium is a natural fit with our ambition to elevate the matchday and event experience, while continuing to grow Everton's commercial portfolio in a way that feels authentic to our identity and our supporters." Growing international event calendar. Since opening in August 2025, Hill Dickinson Stadium has hosted high-profile fixtures beyond Premier League football, including the sell-out Rugby League Ashes between England and Australia. The venue is also set to stage the Magic WKND, international football matches such as Ivory Coast v Scotland, and fixtures for UEFA EURO 2028. Tom Franklin, Away From Home Director at Kraft Heinz, commented on the community aspect of the deal: "Heinz is incredibly proud to partner with Everton Football Club, a club with a passionate fanbase and a strong sense of community. "Football and food both bring people together, and Explore Liverpool Limited is excited to bring the unmistakable taste of Heinz to Hill Dickinson Stadium, creating memorable moments for Evertonians on matchdays. "Just like a good game, a good sauce is better when shared - especially over chips, pies, or a hot snack." The agreement with Heinz follows a series of high-profile commercial partnerships secured by the Club. These include the stadium naming rights with Hill Dickinson and founding partner relationships with Pepsi, Budweiser, Castore, Christopher Ward and culinary services partner Aramark, all underlining the global appeal of the new stadium. Share: March 18, 2026 March 16, 2026