Full-Time

Jr. Marketing Analytics Specialist

Account Manager

Updated on 12/20/2024

WebFX

WebFX

501-1,000 employees

Digital marketing solutions for revenue growth

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$45.5k - $48.5kAnnually

Entry, Junior

Harrisburg, PA, USA

This position is based fully in-office at our riverside campus in Harrisburg, PA.

Category
Customer Success Management
Strategic Account Management
Sales & Account Management
Required Skills
Market Research
SEO
Word/Pages/Docs
Google AdWords
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • A Bachelor’s Degree
  • GPA above 3.4
  • Part-time/summer job/internship experience is a must
  • Customer service experience in any industry
  • Advertising/marketing agency experience
  • Digital marketing experience
  • Basic HTML experience
  • Google Analytics and/or analytical/research skills
  • Excel/Google Docs skills
  • Copywriting for the web
  • Presentation skills
  • Interest in the web and stay up-to-date on new and developing technologies
  • Professional, dependable, and independent worker with a strong work ethic
  • Self-motivated, thrive on challenges, and enjoy getting things done
  • Eye for detail and dedication to high-quality work
  • Exceptional level of follow-through
  • Proactive, creative problem-solver who faces challenges with a can-do mindset
  • Excellent time/project management skills
  • Solid analytical skills and a knack for making data-driven decisions
  • Ability to work with a sense of urgency and consistently meet deadlines
  • Outstanding communicator and possess strong interpersonal skills
  • Lifelong learner who loves to grow and stretch outside of comfort zone, and always looking to improve skills
Responsibilities
  • Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
  • Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
  • Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
  • Develop appropriate SEO strategies and action plans/optimizations based on data
  • Create and manage PPC (think Google Ads!) campaigns and work to ensure a positive ROI for clients
  • Perform research to ensure client success - think keyword research, competitor analysis, and everything in between
  • Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goals
  • Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
  • Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
  • 'Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

WebFX provides digital marketing solutions designed to help mid to large-size companies increase their revenue. Their services include search engine optimization (SEO), web design, ecommerce solutions, and website conversion strategies. By focusing on driving traffic to client websites, converting visitors into customers, and measuring the effectiveness of their campaigns, WebFX ensures that clients see a positive return on investment (ROI). What sets WebFX apart from its competitors is their personalized approach, where they create tailored strategies for each client based on their specific needs. The company's goal is to help businesses grow and succeed in the digital landscape while maintaining a strong company culture, as evidenced by their recognition as the #1 Best Place to Work in Pennsylvania for six consecutive years.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$17.2M

Headquarters

Harrisburg, Pennsylvania

Founded

1996

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • WebFX's acquisition of Nutshell enhances its CRM and email marketing capabilities.
  • Strategic investment from Trilantic North America boosts WebFX's expansion potential.
  • WebFX's focus on ROI ensures positive returns for clients, attracting more businesses.

What critics are saying

  • Word-of-mouth commerce platforms threaten traditional digital marketing strategies used by WebFX.
  • No-code tools may reduce demand for WebFX's custom web development services.
  • Branding tools like Namify's generator could impact demand for WebFX's design services.

What makes WebFX unique

  • WebFX has won multiple Horizon Design Awards for website design excellence.
  • WebFX offers tailored digital marketing strategies for mid to large-size companies globally.
  • WebFX's FXBuilds initiative demonstrates a strong commitment to social responsibility.

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Benefits

Flexible Schedule

Little Amps Coffee & Tea Bar

Merit-Based Promotions

On-Site Gym and Yoga Classes

Supplemental Insurance

Generous Paid Time Off

Humanitarian Trips

Personal Desk Fund

150% Company Match Of Personal Charity Donations

CheersFX Peer Recognition

FXLearns Library

New Parent Support